The News Feed Issue 37 | Brand Safety🔒
Open Letter by Eric Dahan
Hello and welcome back to the News Feed,
With influencer missteps hitting the headlines, we know Brand Safety remains a top-of-mind topic for all marketers.
Luckily, we have built a solution to help advertisers better vet the talent they work with by scoring influencers' overall brand safety and flagging and surfacing objectionable content for the brand to review. Check it out and give it a spin on our creator marketing listening suite, Go Prism .
Also, for more on brand safety, please download our new report , where we share insights and advice on how to create brand-safe creator marketing campaigns.
Sincerely,
Eric Dahan, CEO
We asked YOU what you wanted us to talk openly about, and the majority voted for Q2.
Q2: What are some of the trends to watch this holiday season?
👆👆👆Hear what our Head of Strategy, Alex Mathieu , has to say about holiday trends.
📄 Report: Brand Safety in Influencer Marketing
Recommended by LinkedIn
📄 1-Pager: The Entertainment and Creator Marketing
📍 Italy speaking at Influencer Marketing 2022 UPA on 10/18
📍 London speaking at Adweek's Social Media Week on 11/8 👇👇👇
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Inc. : “Since the photo is being posted in real-time, no one is editing these moments in a way that romanticizes them or produces a picture-perfect piece of content,” says Sierra Moore, creative director at Los Angeles-based creator marketing agency Open Influence. “This helps connect the Gen Z audience by creating a truly authentic, inclusive, and relatable experience for all who join.”
Econsultancy : “For brands, it gives them the ability to have more control in one or two ways. Either they are partnering with a virtual influencer, and they can take a little bit more control than with a human influencer. Or – and I think this is what’s really exciting – brands can create their own virtual influencers and really design them from the ground up.”
Fox News : “The real secret sauce is the algorithm,” the influencer marketing company executive said. “It’s layering in a really solid content recommendation algorithm, and the content format is really bite-sized,” he added.
Want to use creator marketing to grow your business? Open Influence is an award-winning global influencer agency known for working with the world's best-selling brands.
Work with us today!
Public Relations Specialist | Account Management, Media Relations, Crisis Communications
2ybeautifully done!
Passionate motivational speaker, published writer, and teacher.
2yLove hearing about the holiday trends from Alex Mathieu... especially how creators can help with generosity during this season!