noon and Namshi Announced as Official Partner of Youth Football League

Press release: noon, Namshi, and Dubai’s Youth Football League are delighted to announce a groundbreaking partnership that aims to foster the growth of young football talent in the region.

This strategic partnership brings together three industry leaders, each with a strong commitment to empowering youth and promoting sports development locally in Dubai and throughout the region. The collaboration lays the groundwork for an exciting and all-encompassing approach to developing young footballers, providing incredible opportunities, and promoting a healthy and active lifestyle.

The Youth Football League (YFL), renowned for its commitment to excellence and sportsmanship, provides a platform for aspiring young football players to develop their skills and compete at a high level with teams across the Emirate. With a mission to identify and nurture talent, the YFL has served as a valuable pathway for many young players to progress to professional levels.

"We’re excited to be partnering with the Youth Football League to create a meaningful impact in the lives of young footballers," said Faraz Khalid, CEO of noon. "This collaboration reflects our deep commitment to promoting sports participation and fostering talent development opportunities in our community, particularly with our youth.”

“Youth Football League is thrilled to be partnering with noon & Namshi, a collaboration poised to redefine the youth football landscape in the Middle East” said Andrew Toward, Co-Founder at YFL. “We are incredibly excited about the energy and possibilities that this partnership brings, and the incredible moments it will create for participants and fans. noon & Namshi’s dedication to the sector aligns seamlessly with our own values.” 

In line with the YFL's vision, noon, the region's leading shopping platform, and Namshi, the Middle East's premier online fashion destination, have joined forces to provide comprehensive support to the league and its participants. This collaboration will improve the league's infrastructure, elevate player training programs, and provide access to exclusive opportunities for both the players and the league. 

In this one-of-a-kind collaboration, noon and Namshi will contribute sponsorship and marketing expertise, leveraging their vast reach and extensive customer base to promote grassroots football and expand opportunities for young athletes. noon and Namshi will commit to providing weekly MVP champions with exclusive prizes, special activations with noon Minutes and noon Food, as well as community offers.

noon and Namshi kicked off the partnership on November 12th with Most Valuable Player certificates and a noon Minutes activation. Attendees and players enjoyed free London Dairy ice cream and snacks from noon Minutes along with exclusive discounts from Namshi. 

The partnership between noon, Namshi, and the Youth Football League is poised to create an ecosystem that supports the holistic development of young footballers in the region, fostering their skills, passion, and dreams in an inclusive and nurturing environment.