Paid social outpacing paid search | Chrome's cookie deprecation scrapped | Breaking down the latest IPA Bellwether

Paid social outpacing paid search | Chrome's cookie deprecation scrapped | Breaking down the latest IPA Bellwether

Performance Marketing World

The global home of performance marketing – your guide to success in the new attention economy

Published Jul 26, 2024

+ Follow

This week's top stories.

Top Stories

Top Stories

2,668 followers

+ Subscribe

To view or add a comment, sign in

An in-housing revolution may be upon us | Google shakes up PMax auctions | Latest IPA Bellwether sees budgets freeze

Oct 23, 2024
Does SearchGPT mean Google's dominance is over? | Brands investing in Q4 are reaping the rewards | Top 10 brands a decade on

Oct 15, 2024
Google vs DOJ antitrust trial ends | Burger King's controversial campaign | Adland's most and least innovative media channels

Oct 8, 2024
Perplexity's Google Search rival gaining ground | Amazon bringing new ad formats to Prime Video | Consequences of Google's cookie u-turn

Oct 1, 2024
DMEXCO 2024 predictions vs. reality | Google enhances search offering amid antitrust trial | Hot Take: AI is here to help

Sep 24, 2024
Advertiser preferences: X is out, Netflix is in | Get up to speed on Google's antitrust trial | Spotify joins the podcast | PMW Awards 2024 shortlist

Sep 11, 2024
Bezos backed Perplexity coming for Google's search crown | Performance marketing's 'Dream Team' | The US election is fuelling record adspend

Sep 3, 2024
Brat or demure? leveraging viral TikTok moments | Musk's X placed ads near posts that fuelled riots | Podcast: Ensuring brand safe ad placements

Aug 28, 2024
What drove ad viewership at the Olympics? | Don't celebrate Google walking back cookie deprecation | AI Overviews' impact on brands

Aug 20, 2024
GARM shuts down | Google loses antitrust trial | TikTok and Pinterest get in-app Amazon payments

Aug 15, 2024

Explore topics

翻译：