Samsung Ads Spotlight, April Newsletter
A roundup of the latest and greatest news from Samsung Ads.
This month's spotlight will take you just 3 minutes and 43 seconds to read.
Let’s dive in.
ALL-NEW STREAMING SEGMENTS
We’re making it easy to reach streaming audiences – at scale, without duplication.
Introducing, Samsung Streaming Segments, a collection of new audience segments providing easy access to the most requested, high-value streaming audiences – all reachable at scale within Samsung’s native and CTV environments.
Activate these new audiences in their entirety, or combine them with your target segment or with a linear ad exposed suppression segment.
Numbers You Need To Know
AVOD Is On The Rise
Client Success Story
Marriott Bonvoy & Samsung Ads bring untold travel stories to streaming audiences
Find out how Samsung Ads helped Marriott Bonvoy drive lifts in awareness, brand favorability, and ad consideration intent for viewers 18-44, outperforming hotel category benchmarks.
Webinar
ICYMI: The Future Of DTC Advertising
The rise of CTV has created new and exciting opportunities for DTC brands.
Catch the replay of "The Future of DTC TV Advertising" webinar from Xpectives Health, as Samsung Ads' Allison Sanjuanelo joined a panel to discuss how healthcare marketers can navigate the complex television landscape.
Recommended by LinkedIn
New Seasonal Solutions
Mother’s Day & Father’s Day
Connect your brand with engaged viewers who have Mother’s Day & Father’s Day top-of-mind, with a full slate of curated content and exclusive programming on Samsung TV Plus.
Engage over 7.3M Multicultural Viewers
This year we're celebrating the strength of multicultural communities both in front of and behind the camera, with content curated to educate and entertain viewers with meaningful and creative storytelling.
Tap into our diverse audience with exclusive sponsorship opportunities aligned with thematically relevant content across Samsung TV Plus. Learn more.
What’s New On Samsung TV Plus
The king of game shows now has a home on Samsung TV Plus. 👑
The Price Is Right is joined by Divorce Court, and the Jamie Oliver Show, as 3 new channels launch this month, joining an expansive library of 250+ premium channels. Get the full scoop.
Hot Off The Press!
Look Mom, We’re In The News
Opportunities, partnerships, or any other topic - we're here to help.
Connect with us at adsales@samsung.com.