🎯 Spotlight: Influencer Strategies, Creative Campaigns & Industry Innovations
Kaushik Mukherjee of SUGAR Cosmetics on Influencer Marketing Strategy & Key Selection Factors
Kaushik Mukherjee , Co-founder and COO of SUGAR Cosmetics , shares insights on the brand's influencer marketing approach. Emphasizing authenticity, engagement, and content quality, he discusses selecting influencers whose personal brand aligns with SUGAR’s values, ensuring impactful and genuine collaborations.
Vineeta Singh Amit Aggarwal Amrita Shinde Kunal Sharma Mamta Naik
Celebrating 25 Years of chlorophyll with Co-founder kiran khalap on MVP – The Master’s Voice Podcast
The Independence Day special of MVP – The Master’s Voice Podcast features kiran khalap, co-founder of chlorophyll, reflecting on the company’s 25-year journey. He shares insights on branding, creativity, and innovation, highlighting chlorophyll’s values of equality, humility, and sustainability in branding.
Arjun Bhatia of Matrimony.com on the 'Wedding Games' campaign and evolving Indian matrimony trends
Arjun Bhatia , CMO of Matrimony.com, discusses the brand's 'Wedding Games' campaign, blending wedding humor with sports to resonate with audiences. He highlights Matrimony.com’s digital-first strategy, its role as a responsible brand, and how they adapt to trends with offerings like Jodii and Doctors Matrimony, staying ahead in the evolving matrimony market.
Campaigns We Like | The week’s standout campaigns by KitKat, Axis Bank, GSK India ACC, others
This week’s 'Campaigns We Like' showcase impactful brand initiatives. From KitKat’s humorous take on taking genuine breaks to Axis Bank’s creative use of Sanskrit for digital security, and Independence Day tributes like K Raheja’s anthem and Ambuja Cements’ unity message, these campaigns highlight innovation and relevance.
Nestlé Rupali Rattan Soumya Bhatia Axis Bank AutumnGrey (Autumn Worldwide) Grey Anusha Shetty Sandipan Bhattacharyya MANKIND PHARMA LTD Rajeev Juneja Sheetal Arora IGP Talented.Agency Tarun Joshi Leena Gupta K Raheja Corp Cheryl D'Souza-Waldiya (She-Her) Ambuja Cements Limited ACC Limited Ajay Kapur GSK Shalini Menon SMFG India Credit
Dilip Singh to launch Live Times: A tech-driven Global Multicast News Hub
Dilip Kumar Singh , founder of Live Times , discusses his innovative global news platform in an exclusive with Mediabrief.com . Live Times aims to revolutionize news delivery through multi-screen, multi-stream technology, unfiltered journalism, and a commitment to trust, accuracy, and brand safety.
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Ajay Mehta joins GroupM India as Head of Branded Content & Creative Services
Ajay Mehta has been appointed as Head of Branded Content & Creative Services at GroupM India. Previously Chief Content Officer at Mindshare India, Mehta celebrates two decades with WPP, having held key roles at Mindshare and Ogilvy, and looks forward to new challenges in his career journey.
The New Thing celebrates one year: Co-Founder Viren Sean Noronha on building a Creator-First Agency
In a Mediabrief.com exclusive, Viren Sean Noronha , Co-founder of The New Thing , reflects on the journey of his creator-first agency as it marks one year. He discusses the vision behind The New Thing, its disruptive approach to social and cultural marketing, and the benefits of letting creators lead the way.
Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar to National Creative Directors
Leo Burnett India has promoted Sonal Chhajerh and PRAVIN SUTAR to National Creative Directors. Reporting to Rajdeepak Das and Amitesh Rao , they’ll enhance the agency's creative leadership, driving innovation and impactful solutions for brands across India with a modern, transformational approach.
BBDO Worldwide names Nancy Reyes as new CEO, Andrew Robertson transitioning to Chairman
Andrew Robertson , President and CEO of BBDO Worldwide since 2004, will become Chairman on October 1. Nancy Reyes , previously CEO of The Americas, will succeed him. Robertson's leadership has led BBDO to numerous industry accolades, including Network of the Decade at Cannes Lions.
boAt's Raksha Bandhan Twist: Blackmail Brother Academy with Gulshan Grover
This Raksha Bandhan, boAt Lifestyle introduces the Blackmail Brother Academy, led by Gulshan Grover’s iconic villain Kabira. The campaign offers a humorous tutorial for sisters to secure better gifts from their brothers through playful blackmail. boAt's AI microsite enhances the fun with personalized messages, making this Rakhi celebration memorable and engaging.