The Streaming Service Set to Revolutionize the Music Industry

The Streaming Service Set to Revolutionize the Music Industry

I have been spending a lot of time lately looking into cryptocurrencies, decentralized technology and platforms set to be launched in 2018. Recently, the music streaming service Choon peaked my interest. As most of you know, I'm a massive music enthusiast and have no problem flying all over the continent to see my favourite bands perform. And while I don't mind forking over cash to see these artists live, I do have a problem with the music industry as a whole.

Intellectual property is of concern in the music industry as it no longer represents the interests of the artists and the listeners. It's become such a money making machine for record labels that it is incredibly difficult for an artist to claim income owed to them.


With complicated recording and publishing contracts, artists are on the losing end of a deal while streaming services keep the majority of revenue for themselves. With the digital age, intellectual property rights have not kept up and in my opinion, the music industry needs to change and evolve to better support the artists themselves. They are the ones who create the music and their listeners support them with purchases, but in the end, the only ones winning are the record labels and streaming services.

Enter Choon. This revolutionary platform will launch on the Ethereum blockchain and will create a musical and digital content ecosystem that will offer music, streaming, and curation. Artists will receive fair payment for streams, downloads, and merchandise through a new crypto token called NOTES. Not only that, listeners will also receive NOTES by curating popular playlists and listening to promoted music.

Finally. Artists and fans are being treated with the respect they deserve. Artists on Choon will be offered Smart Record Contracts as well as off-chain royalties so that payments can be split by managers, groups, and members for any piece of music. When a piece is downloaded or streamed, its income will be distributed to the wallets of the individual stakeholders in a fully transparent fashion.

Choon will be creating an entire music ecosystem that not only solves the current problem with the music industry but allows for a new model that hasn't been available until now. This is massive. Choon will see 80% of all profits from streamed music or media go directly back to the content creators, with the remaining 20% go towards operating costs.

The platform will see almost all intermediaries removed from the process and it will give control back to the artists. The reason why I'm behind such a great idea is the team behind Choon. Gareth Emery, who is an English music producer and DJ is the brains behind the company and he is heavily invested in the music industry. He understands first hand how the industry works and how deeply flawed it is.


He understands that it is virtually impossible for those who rely purely on music for their income to make a living. They can't rely on touring as a fall back to make money. This is brutal for young artists who are getting millions of streams but still have to have a 9-5 to survive. There are so many new artists out there who land on the charts but since they don't have a record label they don't make any money. And once they do have a label, they end up giving their profits away.

Imagine working your butt off and becoming a success, then taking your paycheck and ripping it up into pieces to give away. How would that make you feel? That's what artists do every single day.

Choon is set to launch in early 2018 and has already offered their pre-launch of the NOTES token sale with the goal of raising $10,000,000 to fund their first five years of operations. Community interest in the platform is growing daily and they are expected to be a major disruption in the music industry.

If you want to show support for artists and help them move away from the corporate bullshit, I encourage you to support Choon and this groundbreaking movement.

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