Sustainable Brands

Over 100,000 birds, whales, seals and turtles worldwide are killed by plastic rubbish every year. Australians use enough plastic bags per year, that if they were tied together, they would stretch around the world 24 times. If the rest of the world were to live as us Aussies do, we would need 4 planets to sustain us.

             So, what is your business doing to contribute to these facts? There are ways to check how sustainable your business is running, such as the Department of Environment and Heritage Protection’s FREE ecoBIZ program. They can help you find and fix inefficiencies in your waste, water and energy consumption. Being aware is the first step to reversing our impacting and supporting a better lifestyle.

            What does it mean to be a sustainable brand?  A sustainable brand is an enterprise that has minimal negative impact on the global or local environment, community, or economy and usually has a progressive environmental and human rights policy.

            There are many ways to be more sustainable and give back to our environment such as:

• Recycle products instead of buying new; find new ways to use a used item.    Pinterest always has new ideas! 
• When possible use products made from recycled material.  Turn off computers and monitors each night to conserve energy.
• Keep exterior doors and windows closed in climate-controlled spaces. This reduces heat gain in the summer.
• Contact your suppliers and ask if there are discounts for returning packaging or bulk shipping.
• Get involved with your community or donate to an organization that gives back to the environment.

 Implementing just a few of these ideas can reduce your impact and lead to a more conscious environmental workplace. Many sustainable ways can save your business money too. As you begin to make sustainably conscious decisions, let your customers know and encourage them to be part of the sustainability movement.

Here at Brandtree we feel responsible for our surroundings and want to make a beneficial impact on the world.  We strive to see businesses and brands grow and improve, and want the same for the environment. To follow through with our commitment, we have made a commitment with the Australian Koala Foundation (AKF) by planting 5 trees for every logo or website we create. The AKF is a principal non-government organization dedicated to saving the Koala and its habitat.  Partnering with a foundation such as AKF is a great way to give back and is another way to allow you and your customers to give more to the environment.

 for more information visit www.brandtree.com.au