Transparency and Trust: The Core of Sanctuary AI's Communication Strategy

Introduction

Sanctuary AI , a pioneering company in the field of artificial intelligence and robotics, emphasizes the importance of honesty and transparency in its communications, marketing, and storytelling. The company believes that trust is a vital component of its industry, and it should not be taken lightly. Trust is gained slowly but can be lost quickly, making it a crucial factor for any company, regardless of its size.

Sanctuary AI's Unique Approach

Sanctuary AI is working on groundbreaking projects that set them apart from most other companies. Communicating the essence of their work in brief captions, images, or tweets is challenging, especially when they strive to avoid deceptive marketing tactics and uphold the truth in all their communications.

Transparency Through Podcasts

One way Sanctuary AI maintains transparency is through the Sanctuary AI Ground Truth Podcast. The podcast, hosted by Sanctuary AI Co-Founders Geordie Rose and Suzanne Gildert , delves into the details of their work, their methods, and their progress. The podcast serves as a platform for discussing their robots, their minds (both in the real world and in simulation), their ecosystem partners, and other accredited robotics and AI guests and thought-leaders.

Showcasing Work Through Videos

Sanctuary AI also shares their work through a video series called "Robots Doing Stuff," launched in November last year. The videos, posted once or twice a week, show their general-purpose robots performing various tasks. These videos aim to demonstrate the general-purpose nature of the technology they have created, particularly the human-like hands of their robots, which enable them to complete a wide range of tasks.

Teleoperation and Autonomy

The most common question Sanctuary AI receives is whether their robots are being teleoperated. While their robots can work autonomously, most of the videos posted for "Robots Doing Stuff" show the robots being teleoperated by a person. Their general-purpose robots can be operated in three modes: piloted, independently through the AI Control System, or a hybrid of both.

Staying Updated

To stay updated with Sanctuary AI's work, one can subscribe to their YouTube channel, follow them on LinkedIn or Twitter, and visit their website for podcast episode updates.

Conclusion

Sanctuary AI is on a mission to create the world's first human-like intelligence in general-purpose robots. They aim to help us work more safely, efficiently, and sustainably, addressing many organisations today's labour challenges.

This work is a result of - 1 ChatGPT prompt - you can find the thread here:

Based on this thread by Florian Camiade:

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