Two TV commercials that I really dislike right now!

In my previous post, I highlighted two commercials that effectively conveyed their intended message to viewers for Scott’s and Suburu. However, in response to numerous reader requests for what commercials I disliked, I decided to review two commercials that, in my opinion, missed the mark and failed to deliver their intended message. These commercials for Maesrk and Caesars Sportsbook App were confusing, lacked clarity, and missed their mark, leaving many viewers scratching their heads about their purpose.

The first ad is for Maersk, a global shipping company https://bit.ly/3ZhelcZ The ad, titled "Tune: Favors the Curious," features a young girl sitting on a hillside, gazing out into the distance while listening to a tune on her mobile phone. She then embarks on a journey to explore the world, visiting different countries and cultures. The ad attempts to highlight Maersk's global reach and the opportunities it provides for people to explore the world. However, the metaphorical messaging gets lost, and there is no clarity regarding what the commercial is all about. It leaves the viewer wondering if it is a mining ad or a Raiders of the Lost Ark sequel. The ad's metaphorical messaging gets lost, leaving viewers confused about what the commercial is all about. Hey, it is only 30 seconds long. The small target audience size itself for this ad is also questionable.

The second ad is for Caesars Entertainment and features J.B. Smoove and Halle Berry.  http://bit.ly/40ixYCF The ad depicts Smoove as Caesar, performing a song about Caesars Entertainment rewards from its app. The ad is overproduced, with little clarity as to its message or purpose. The ad's music, costumes, and stunts are all eye-catching, but the metaphorical messaging gets lost in the production value. The ad leaves viewers wondering what the point of the ad is and why they should care.

These two ads demonstrate the dangers of overproduced production value and a lack of clarity in messaging. Ads that are too metaphorical or abstract can be difficult for viewers to understand, leading to confusion and disinterest. Additionally, when ads are produced to appeal to a small target audience, they risk alienating a broader audience, making the ad ineffective.

Effective advertising is about simplicity and creativity with imagery that captures someone's imagination through persuasion. These two spots fail by this criteria. Great advertising requires a clear and concise message that appeals to a broad audience. Overproducing an ad can be counterproductive and lead to confusion among viewers.

Marketing campaigns are essential to the success of businesses. However, not all ads hit the mark, and some can even miss their intended target altogether. As such, it is essential for businesses to ensure that their ads are clear, concise, and appeal to a broad audience to achieve maximum impact. In today's digital age, advertising has become more challenging than ever, with consumers having numerous distractions and limited attention spans. Therefore, it is crucial to create ads that are not only visually appealing but also convey the intended message in a clear and concise manner.

In my humble opinion, effective advertising requires a clear and concise message that appeals to a broad audience. Overproducing an ad can be counterproductive and lead to confusion among viewers. Businesses need to ensure that their ads are clear, concise, and appeal to a broad audience to achieve maximum impact. I feel they failed to communicate effectively and wasted a lot of media/digital advertising dollars.