UK and US brands are failing to optimise for mobile, new study finds
Pete Walmsley
Passionate Brand Strategist - Managing Director/Commander, Public Speaker and 'Brand Space' Podcast Producer.
With the use of smartphones and tablets becoming more frequent and more convenient than laptops businesses need to respond by making their websites easier to view on these other devices.
A recent study found that a large number of brands in the US and UK have not optimised their websites for mobiles which could be detrimental as many consumers indicated they would leave websites that they could not view properly.
Read More to find out why your business needs a 'mobile-friendly' website.
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Source: UK and US brands are failing to optimise for mobile, new study finds – Liz Morrell, Marketing Tech News, June 2015