🐢 Why is life sciences marketing so slow?
Joachim Eeckhout
The Science Marketer 🧬 Helping science marketing & communication professionals get inspired
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Hello there!
A common complaint I hear from life sciences marketers is that our industry always seems to be at the back of the pack when it comes to adopting digital marketing trends.
I won't argue that this isn't a true observation, but rather than dwell on it, I took some time to reflect on why this is the case.
My conclusion is that there are 7 important reasons why adopting digital marketing is challenging for life sciences companies and some of them might surprise you.
👉 Let's dive in 👈
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3moThis really touches something deep and I can relate to all points Joachim. One thing we really need to strive as an industry is to balance our creativity with the scientist mentality. We in science marketing don't get enough room to do that.
CEO & Founder LUMITOS | B2B-Portals for Chemistry, Life Sciences, Lab Technology, Food & Beverage | B2B Marketing Expert | Digital Enthusiast | Platform Economics |
3moI couldn't have summarised it better myself, Joachim Eeckhout. In my opinion, the most important reason why life science companies, but also companies from other B2B sectors, have such a hard time with digital marketing is your point number 3. ☑ Marketing is seen as a visibility tool instead of a growth engine I would like to add another reason: ✅ Many companies lack in-depth knowledge and sufficient experience in online marketing. That's what I find frustrating. After all, online marketing has been around for at least 25 years. A hell of a long time.