Why SEO is important for Small Business

Why SEO is important for Small Business

Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don�t show up, you don�t exist.

Why SEO is Important

There are numerous ways to get the word out about your business: phonebook ads, flyers, radio commercials, paid online ads, and more. But all of those things cost money.

On the other hand, if customers find your business while using a search engine it�s like free website traffic (also called organic traffic). Though you may spend some time optimizing your website, you�re not paying for each new lead like with pay-per click (PPC) advertising.

SEO is important because it is the most cost-effective way to bring in new customers that your business. So why don�t more people do it? SEO takes time and patience to do right. Most people just want fast results and aren�t willing to invest the time, but it never happens over night.

Many Small Business owners don�t know about SEO because they think they can only market their business offline. And most of these people have no knowledge about computers or the Internet whatsoever.

Most of these are restaurants, tire or hardware stores, repair services, even barber shops. They don�t know that the Internet has a big impact on their business. Imagine a customer saying a bad review about a small restaurant, and you can�t defend yourself because you don�t have any brand on the Net. Or you can�t make people entice to come to you, to buy your product or service, or come to your restaurant on the Net because you don�t exist in the Cyber World.

A salesman or a right person who can talk to these business owners about SEO, even social media marketing, will bring wonders to their businesses. Consider these business owners lucky if somebody will introduce to them the power of SEO and other forms of Internet marketing.

You can spend hours and plenty of money writing the best website content, but it won�t matter much if your on page SEO as lacking. So invest the time and make sure your website has what it needs to get your business found on internet..

In general, what the SEO does is to make your site not only visible or searchable to popular web crawlers like Google, Yahoo, or Bing but it also pushes your site�s visibility to other kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

Of course, as an small business owner, when people search about the products or services that your brand offers, you want Google or Yahoo to put you in the first three pages of the search results. In fact, if you learn that 75% of search engine users don�t bother looking at page one, the pressure turns on.

What�s even more baffling is when you learn about the concept of how search engine like Google works and how it continuously redefines search parameters.

What does this mean? If you are lucky enough to put your new site on Google�s page one hits because of the initial high traffic and your self-promotion (which Google's algorithm picked up) in your social media during your first month of launch, it doesn�t mean you will be on page one for the next six months.

A good SEO expert understands this process and keeps up with the latest trends and techniques to ensure his or her clients stay on top and keep their rank by making necessary changes and updates