Why UK Businesses Should Consider Supporting a Charity

A recent survey carried out by Social Development Charity, the Greg Secker Foundation has revealed that “more than half of consumers believe businesses should be required by law to donate a proportion of their profits to good causes”.

Additionally, if consumers knew a UK business gave 5% of it’s annual profits to charity then;

• 43% said this would give them a more positive opinion of the company;
• 20% would use this company over competitors;
• 17% would recommend the company to friends and family.

So, by looking at these survey results, it is clear many businesses are missing a trick by not focusing more of their efforts on philanthropic activities. According to The Guardian, only around 2% of UK charities’ income is from businesses whilst individual contributed an estimated 43%.

Evidently, businesses need to do more and with the potential to improve your brand’s image and increase your customer pool, supporting a charity can do a lot more for your business than you may think.

If you’re interested in supporting a charity, then The Good Marketer can help your business choose the right charity to support. It is important to choose a charity which aligns with your brand’s values and resonates with your customers. Call 0207 101 3624 to discuss how we can help your business today.

Source: www.marketingdonut.co.uk