You can't say that on television

Donald Trump is one of the few people on the planet who manages to get press for everything he does...or says. Don't blame the media for this unsurprising reality. Everyone knows the easiest way to get attention is to say something funny or outrageous. (Most politicians shy away from this strategy. That's why they end up paying for ad time.)

It makes sense, then, that Earigami, an app whose latest update launched a series of Donald Trump-themed sound effects, is getting its fair share of attention. Earigami allows users to send voice messages that self-destruct. It also has a library of sound effects to punctuate any point. Since it launched less than a year ago, Earigami's founder, Fred Scarf, has become a frequent guest on news programs to talk about the latest way millennials communicate. Here's why the invitations keep coming. 

1) Keeps the Message Simple

Earigami reaches its target audience by making the product accessible. It describes itself as "if Snapchat and Garageband had a baby." But when Scarf promotes the app, he also considers the audience. Will they get the product?Can they see value in it? 

2) Stays Relevant 

Earigami recently released an update of election-themed sound effects. The video unveiling the sound effects and corresponding images became the top trending video on Instagram. 

3) Promotes through Social Media 

Companies must constantly generate fresh content. It drives more traffic to its site, is important for search engine optimization and keeps current and future fans engaged. After a morning show interview turned disastrous, Scarf posted a video of the "epic fail" on Youtube. The video now has more than a million hits..and because a link to Earigami downloads is provided, the app got a boost as well. 

This week, Earigami is releasing another round of earmoji's, this bunch as shocking as the last. Is it any wonder that a columnist for a nationally syndiated business magazine (Inc) is writing a story about him this week? Stay tuned.