Your Dose of Fashion Insights: Week 32
Last week we spoke about New York's impressive ascent into the top 10 brands, wondering if London would achieve the same feat this week. The answer is no, since only Burberry made it into the top 10, taking second place (+79 spots!). London was eclipsed, data-wise, due to its scheduling, since it took place over a (long) weekend. The Milanese shows took the lead instead, with Prada jumping 74 spots to first place, flanked by Gucci, Diesel, and Bottega Veneta. The big players are back.
As for trends, we saw a wide disparity between users' interests, with keywords like "leather", "biker", and "utility" jumping into the top 20, alongside softer terms like "ladylike" and "delicate". Il faut de tout pour faire un monde.
Enjoy!
(All data from Tagwalk's traffic between 18 Feb 2024 - 25 Feb 2024)
Looks - Top 3 Most Viewed
Prada FW24, Look 7
Burberry FW24, Look 3
Prada FW24, Look 3
Trending Themes - Top 3 Most Searched
"Knit": +19%
"Floral": +82%
"Ladylike": +83%
Trending Keywords - Top 3 Most Searched
"Red": +62%
"Transparent": +95%
Recommended by LinkedIn
"Check": +158%
Top 3 biggest surprises of the week
"Biker" searches (+2,847%) think Prada and Gabriela Hearst
"Delicate" searches (+1,421%) - think Alaïa and Alberta Ferretti
Tom Ford views (+3,204%)
Tag Book - meet our top 3 of the week (our carefully selected roster of young talents featured on Tagwalk)
Frolov
Giada
Annie's Ibiza
Weekly Poll
This week we asked our users whether they feel empowered by influencers to make informed fashion choices. Out of 45 respondents, the majority (78%) felt either not empowered or only slightly empowered. The remaining 22% were more positive. It's important to create more integral relationships between influencers and consumers, since trust plays a big part in conversion. Partnering with influencers with a professional and skilled background can be more fruitful for longterm relationships.
See you next week!
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