Always-On Incremental Measurement (AIM)

Sarah's on a mission to conquer the mobile gaming world, and lucky for her, Always-On Incremental Measurement (AIM) is a powerful ally. 🎯 Watch her story unfold as she tackles the wild world of mobile gaming with AIM, transforming from just another UA marketer into THE UA marketer. #digitalmarketing #gaming #marketingstrategy

👻 Boo! Halloween’s over, but Edition #6 of +Kochava still has plenty of treats in store. Let’s unwrap ways to maximize your Apple Search Ads ROI!

Need some last-minute costume inspiration? We've got you covered 👻

Hierarchical Bayesian models in AIM help us model the impact of various factors on your sales, registrations, and installs by integrating observed data, expert knowledge, and external influences. 🔍 What We Do: Combine Data Sources: Merge observed data with expert insights and incomplete attribution data. Adjust for External Influences: Account for weather, holidays, and events affecting consumer behavior. Create Hybrid Models: Develop customized attribution algorithms using insights from historical data and questionnaires. 🌦 Real-World Applications: Weather Impacts: Predict spikes in sales for seasonal products based on historical weather data. Event Impacts: Adjust for changes in buying patterns due to holidays or major events. 🔗 🧠 Learn more about this approach in our latest blog: https://lnkd.in/gQa_nKth #martech #marketingstrategy #adtech #measurement

Did you know that conversion rates increase with ad frequency in DOOH campaigns? Grant Simmons, VP of Kochava Foundry, reveals this fascinating insight from his team's research. The data shows a clear correlation: More impressions lead to higher conversion rates. This proves that DOOH ads have an impact! Watch our on-demand webinar with Advertiser Perceptions to learn more: https://lnkd.in/gi-2x-T9 #DOOH #AdvertisingEffectiveness #MediaPlanning #DataDrivenMarketing

Unlock the full potential of your marketing with AIM (Always-On Incremental Measurement) by Kochava Our cutting-edge marketing mix modeling (MMM) platform captures every stage of the customer journey—from first impression to final purchase. Powered by advanced Bayesian inference, AIM evolves with your data, delivering precise, actionable insights that drive smarter decisions. 🔗 Discover how AIM can elevate your strategy: https://lnkd.in/dWvdbWgk #data #measurement #digitalmarketing #adtech

Grant Cohen, Head of Measurable Extension at Kochava, talks with NewDigitalAge about the merging of CTV and non-endemic advertising. Learn more about the importance of this for any company that is looking to broaden their audience reach and tap into a new customer base. 🎯

Bayesian analysis helps us update beliefs or predictions based on new evidence, making it essential for data-driven decision-making and a core principle in our marketing mix modeling (MMM) with AIM. How It Works: 👉 Start With a Prior: Begin with an initial belief, known as the "prior." For instance, a 30% chance of rain today based on historical data. 👉 Incorporate Evidence: Add new information, like observing dark clouds. 👉 Update Your Belief (Posterior): Combine your prior with new evidence to arrive at the "posterior." Given dark clouds, your estimate might increase to an 80% chance of rain. In MMM with AIM, Bayesian analysis continuously refines our marketing predictions and strategies by incorporating new market data, enabling informed and adaptive decisions. 🔗 Discover how Bayesian analysis refines predictions and informs decisions in our latest blog: https://lnkd.in/gQa_nKth #marketingstrategy #trends #b2b #digitalmarketer

The landscape of DOOH advertising is evolving rapidly! In a recent webinar hosted by Kochava, industry experts like Barry Frey (DPAA), Noah Klas (DPAA), Sarah Bolton (Advertiser Perceptions), and Grant Simmons (Kochava Foundry) discussed the integration of DOOH with other media channels and the opportunities that lie ahead. Curious about their insights? 👉 Get the full recap here: https://lnkd.in/gpYM4M74 #DOOH #AdTech #digitaladvertising #marketingstrategy

CTV and digital out-of-home ads have longer conversion paths compared to mobile ads. CTV reaches baseline in 7-10 days, while out-of-home takes about 2 weeks. These channels often under-attribute conversions due to increased friction between ad exposure and action. However, they can significantly influence consumer behavior over time. Marketers should consider: • Custom attribution windows for each media type • Longer-term impact of CTV and out-of-home ads • Balancing immediate and delayed conversions Watch the full video: https://lnkd.in/g-gPTC7K #MarketingStrategy #MediaPerformance #AttributionWindows