Always-On Incremental Measurement (AIM) reposted this
Grant Cohen, Head of Measurable Extension at Kochava, talks with NewDigitalAge about the merging of CTV and non-endemic advertising. Learn more about the importance of this for any company that is looking to broaden their audience reach and tap into a new customer base. 🎯
Merging CTV with non-endemic advertising will unlock a new range of audiences for advertisers By Grant Cohen, Head of Measurable Extension at Kochava Full story in comments