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Andrea Baldo, who was recently appointed as Mulberry England’s new CEO, defies the traditional CEO playbook. Baldo’s talent lies in his ability to infuse authenticity and purpose into Mulberry’s narrative. DHR Partner Mathew Dixon emphasizes the critical role of preserving the brand’s identity. Dixon notes that Baldo’s leadership extends beyond strategy. Previously the CEO at Ganni A/S, he cultivates a collaborative environment where creativity thrives. “Instead, he prioritises inclusivity and sustainability as core brand values, which became the differentiators that set Ganni apart from their competitors. Ganni embodied the 'Be Kind, Do Good' mentality that’s resonates so well with their consumer.” The approach has also paid off internally: “The staff turnover at Ganni was significantly lower that the sector average as people really grew through the ranks and he gets a lot of satisfaction from the success of his teams,” added Dixon. As Mulberry’s new CEO, Baldo’s commitment to inclusivity, sustainability, and team empowerment will undoubtedly shape the brand’s future. https://lnkd.in/g_BiKYGC #fashion #sustainability #CEOplaybook #Inclusion