Marketing Trends

How should marketers be navigating the AI landscape today? We asked Carilu Dietrich this question and she gave us her thoughts on the current state of AI in marketing. Carilu says there are definite benefits of AI when it comes to productivity and personalization but you have to caution against over-reliance. It's all about balance. Hear more on #MarketingTrends #AI #tech

Would you ever take seven years off from your profession? How would you feel if and when you decided to jump back into the corporate world? Mandy Dhaliwal has some experience in this area. Now the CMO of Nutanix, Mandy re-entered the world of marketing after a seven-year break to find that the tools and the tactics had changed, but one thing remained the same. What was it? Find out on #MarketingTrends #career #business #marketing

Ever wondered how top CMOs navigate the intersection of finance, technology, and customer-centricity? In our must-listen episode with Keri McGhee, you'll learn some invaluable insights about this. Including: 💡 Bridging the gap between marketing and finance 🤝 Building trust with the C-suite 🎯 Breaking down B2B vs B2C marketing boundaries 🔮 Leveraging AI while maintaining the human touch 🌟 Creating high-performing marketing teams One key takeaway: "The customer must be at the center of every marketing strategy." Keri emphasizes the importance of being the voice of the customer while balancing short-term results with long-term brand building. Whether you're a seasoned marketer or an aspiring leader, this episode is packed with actionable insights on modern marketing leadership. #MarketingLeadership #CMO #CustomerExperience #MarTech #AIMarketing #AttentiveMobile

We all know marketing NEEDS the human touch. That's why good AI actually feels human. On #MarketingTrends, Keri McGhee, CMO of Attentive describes what balance looks like when combining AI with the human touch.

Can $20 change your life? The Harvard Business Review thinks so. On #MarketingTrends, John Korpics discusses the value of content and why it's worth investing in your growth. #business #content #marketing

🎙️ Just dropped: A Marketing Trends episode with John Korpics, Executive Creative Director at Harvard Business Review! 🚀 John's career journey is as unique as it is inspiring, and his approach to visual storytelling in business publishing offers a fresh perspective on creating content that truly connects. Whether it’s balancing short-form and long-form content or using AI to enhance creative processes, John’s insights are all about keeping the audience at the heart of everything. One key takeaway? The power of design thinking. For creatives, it’s not just about making things look good; it’s about solving problems, sparking engagement, and resonating with diverse audiences. John also highlights why collaboration within creative teams and a commitment to high-quality, research-based content is non-negotiable for brands like HBR. If you're a creative director — or aspiring to be one — you’ll appreciate John's advice on navigating complex topics, staying true to brand identity, and always striving to contribute to a larger purpose. Tune in to explore how HBR keeps pace with the evolving interests of its readers and the role of AI in the future of creativity. 🎧 #MarketingTrends #CreativeLeadership #Storytelling #DesignThinking #AI #HarvardBusinessReview #ContentStrategy #CreativeDirectors #JohnKorpics

Is there such a thing as too many metrics? Not if they are truly measuring data that matters. Ash Parikh, CMO of Trellix needed a metric to find out how the brand was generating engagement, relationships, and more. Thus, BrandGen was born. He discusses the new metric here. #marketing #business #data #metrics #leadership

🚀 New Marketing Trends episode out now! 🎙️ In this week’s episode, we sat down with Ash Parikh, CMO of Trellix, to discuss the evolving role of metrics and data in driving marketing success. Ash brings incredible insights on how to measure marketing effectiveness with metrics like website visitors, click-to-open rates, and share of voice — and why transparency and trust are critical to building a strong brand. One standout takeaway? The rise of Brand Gen — an evolution of traditional branding that focuses on generating demand and engagement while keeping a close eye on ROI. Ash also shares his thoughts on how to strike the right balance between leveraging AI tools for Martech and maintaining that all-important human touch. For marketing leaders looking to fuel growth, Ash’s advice on aligning with business goals, understanding target personas, and fostering a growth mindset is pure gold. If you’re curious about the future of cybersecurity, marketing transformations, or how to balance AI and human interaction in your strategy, this is a must-listen. Tune in now and elevate your marketing game! 🎧 #MarketingTrends #DataDrivenMarketing #BrandGen #CMOStrategy #Cybersecurity #AIinMarketing #AshParikh #Trellix #Martech

Obsession isn't always a good thing, but when you're a CMO, having an obsession with your customers might ultimately bring you success. Aruna Ravichandran of Cisco dropped by to define what it means to be a customer-obsessed CMO and why that matters. #marketing #marketingtrends #business #customer #CMO

🌟 The Customer-Obsessed CMO: Lessons from Aruna Ravichandran Ravichandran of WebEx by Cisco 🌟 In today’s fast-paced marketing world, being customer-obsessed isn’t just a buzzword—it’s a necessity. I recently had the chance to listen to Aruna Ravichandran, SVP & Chief Customer and Marketing Officer at WebEx by Cisco, on the latest episode of Marketing Trends, and her insights are a game-changer. 🚀 Here are a few takeaways that every marketer should keep in mind: 🔍 Leverage Data for Customer-Centric Strategies: Customer data is your marketing team's most valuable asset. Aruna emphasized the power of using data analytics to truly understand your customers and design campaigns that speak directly to their needs. It's about moving beyond assumptions and making decisions backed by real insights. 💡 Personalization is Key: Whether engaging C-suite executives or high-value prospects, personalized marketing is non-negotiable. Crafting tailored messaging that addresses specific challenges and offers relevant solutions helps build deeper connections and trust. 🎯 Account-Based Marketing (ABM) is Growing: Aruna highlighted how ABM is transforming how marketing and sales teams collaborate to focus on key accounts. By delivering personalized experiences to high-value targets, ABM helps create meaningful relationships and drive long-term results. 🤖 AI for Productivity & Customer Service: AI isn’t just a tech trend—it’s becoming a core driver of productivity and customer satisfaction. At Cisco, AI is integrated into WebEx solutions to enhance workflows, automate tasks, and improve customer service. If you’re not exploring how AI can fit into your strategy, you might be missing out! 💡 Key takeaway: A culture of inclusivity, combined with customer obsession and data-driven decision-making, is the secret sauce to staying ahead in today’s market. How are you leveraging data and AI to become more customer-obsessed in your organization? Let’s discuss in the comments! #MarketingTrends #CustomerExperience #DataDriven #AI #Personalization #ABM #WebEx #CustomerCentric