SHOT Show

SHOT Show Exhibitors: If you want to achieve your goals at SHOT Show 2025, you'll need to put in the work between now and January. How can you decide on the best places to focus your energy? Simple – attend this fast-paced, interactive session! In this online seminar, our favorite trade show trainer, Robyn at Exhibitors WINH, will reveal the insights and action steps you'll need to "gut check" your current strategic plan and make any necessary improvements before it's too late. Plus, she'll answer your questions in real time and share the latest updates from your show management team. Register here: https://lnkd.in/dHUB2Wg. #SHOTShow

This week, I was in Las Vegas for #SHOTShowCX... It's a fantastic event, hosted by NSSF—The Firearm Industry Trade Association and ConvExx, that gives their exhibitors a great place to start their preparations for next year's show. My sessions included: 1. "SHOT or NOT?" A keynote-style session designed to empower exhibitors to think more strategically about their own exhibiting efforts, from booth design to company descriptions to pre-show marketing emails and more. I shared real life examples from previous SHOT Show events (and other events) and asked exhibitors to decide if their efforts were "SHOT-worthy" or "NOT-worthy" ...noting tips and ideas to bridge the gap, as needed. 2. "Stop Leaving (Free) Resources on the Table" A general session designed to raise awareness for several often underutilized resources/opportunities - almost all of these are free for exhibitors - and make them seem more accessible, so every exhibitor feels better equipped to take full advantage moving forward. During this session, I did some live polling... it was pretty cool to see how we went from only 30% of attendees who said they had tried the marketing toolkit previously (for just one example) to 89% who said they ARE planning on trying it this year, after learning more about it in this session! 3. "SHOT Show CX Recap" A quick session that closed out the event for everyone. After watching all of the other sessions, I compiled my top takeaways for exhibitors (session by session) and added in my own quick tip(s) so exhibitors could start implementing what they/we learned right away. I had been thinking about this concept for a while, so it was really great to get to test it out here. There's so much to learn during events like this and, especially for new exhibitors, that can be super overwhelming... so, my goal was to make doing the right things feel more easily approachable and actionable (so they actually get done vs only talked about). * Aside from the sessions, I had my first one-on-one meetings of the year with exhibitors and enjoyed the evening receptions too. Connecting with the exhibitors and reconnecting with the SHOT Show team members is always a highlight - I feel like, this year, I got to know everyone even better than before... Anyway, long story short, I can't wait to see how this work snowballs into so much success in January! Big thanks to Melissa Schilling, CEM and her team for including me again this year :) #TradeShows #SpeakerLife #Travel

I want to thank Patrick Rothwell and the NSSF—The Firearm Industry Trade Association for their hospitality extended to me and the State of Montana! What a great discussion! After our meeting, I am even more excited about the 2025 SHOT Show. If you are not already a member of the NSSF, I would highly recommend it.

We are enjoying ourselves at the Show CX in Las Vegas! We will be here over the next two days preparing for Shot Show 2025. Stay tuned for more information on where to find us and how to book an appointment with us at the show! We look forward to seeing you then! NSSF—The Firearm Industry Trade Association

SHOT Show CX has officially kicked off! Our exhibitors are ready for a full day of SHOT Show education and one on one meetings with our show partners. I'm looking forward to meeting with exhibitors to talk about the NSSF—The Firearm Industry Trade Association and the benefits associated with membership. #LetsTalk #NSSF #Membership #SHOTShow #Education #SHOTCX #Exhibitors

During Gun Storage Check Week (June 1-7), enter to win a ShotLock lock box at 👉 https://lnkd.in/gPtGBkSZ and gain extra entries by watching an important safety video. Please also take a moment to review your gun storage practices and improve them if necessary to prevent unwanted access. #gunstoragecheckweek

Win one of 25 lock boxes donated by ShotLock during Gun Storage Check Week (June 1-7). Get the link in the comments. 👇 #gunstoragecheck

Coinciding with its 25th anniversary year, the Venetian Resort Las Vegas unveils a $1.5 billion reinvestment project. As part of the redevelopment, The Venetian Resort made a commitment to invest $188 million dollars in the renovation of the resort's Convention Center. Inspired by the needs of the property's longstanding group guests, key design elements will include an elegant new color palette which presents an upscale departure from the traditional convention spaces, luxury lounge spaces for meetings, and innovative new technology that will continue to lead the market for years to come. The redesign will begin this summer. https://lnkd.in/eY7CwJhS

Will we see you next week at the Summit? 🤝 We're excited to connect with and learn from the group of firearm industry leaders at this event. We succeed together. #Marketing #Leadership #SHOTBusiness