Snap for Business

Today, we announced our earnings results for Q3 2024. This quarter, we delivered $1.37B in revenue and our community grew to 443M DAU! Learn more at investor.snap.com.

We’ve partnered with Paramount on a new Yellowstone x Bitmoji collection in lead up to the fifth and final season’s premiere! From branded hats and t-shirts to the Beth Dutton look of their dreams, Snapchatters can embrace their cowboy chic aesthetic this season. Explore the looks: https://lnkd.in/e4HdQ4Gx

Snapchat for Business has officially launched in Vietnam! We're excited to bring Vietnamese brands the opportunity to reach our large and engaged global audience. Learn more: forbusiness.snapchat.com

At our first-ever Snap Street in East London, advertisers, creators, and brands had the chance to participate in two awesome days of programming including pitch competitions, panels with industry experts, and live demonstrations of our new fifth generation Spectacles! Over the weekend, the event opened up to the public, allowing shoppers to experience a look at the “high-street of the future” featuring AR and IRL experiences by our amazing partner brands Depop, Boots UK, and Cosmopolitan! Attendees could shop using AR vanity mirrors, get their hair and makeup done, partake in yoga and crafting sessions and more. What was your favorite part?

We’re partnering with LeadsBridge to optimize Lead Gen Ad management for Snapchat. Check out their insights on generating and nurturing leads on Snap: https://lnkd.in/gQVA-qUK

We’re excited to partner with Adobe Experience Cloud on Adobe’s new GenStudio for Performance Marketing product! Launching soon for Snapchat ads, the partnership will enable brands to automatically send ad creative, including copy and images, directly to Snap in predefined formats. As campaigns run in market, ad performance data will be sent back to Adobe GenStudio and these insights will allow brands to adjust their ad content on a daily or even hourly basis, as trends and market conditions change. Learn more: https://lnkd.in/eAyfptJR

Our recent study with EMARKETER found that many marketers are seeking alternatives to last-click attribution, moving toward more holistic models that represent engagement across platforms and throughout the full funnel. A trusted measurement solution is media mix modeling (MMM) – which is having a renaissance – and many brands are working on better and faster MMM as their north star KPI for full-funnel measurement. Read the full report: https://lnkd.in/dQd2uy9q

Snap Inc. had an amazing Advertising Week New York! From panels with trailblazing athletes like Suni Lee and Damar Hamlin, to informative conversations with Snap leaders Sharon Silverstein, Alexander Dao, Christopher Cox, Noah Wieseneck, Kara Louis, Aarti Bhaskaran, Meagan Yednock, and Colleen DeCourcy, it was a week full of learning, connecting, and engaging with the best in the business. Miss our panels and want to tune in? Check them out here: https://lnkd.in/eUS_kBUW. #AWNewYork 📷 via Shutterstock and Leandro Justen.

Today we announced two new advertising placements that we’re testing with our launch partners: Sponsored Snaps with The Walt Disney Company, and Promoted Places with McDonald's and Taco Bell. 👻 Sponsored Snaps: Enable businesses to engage customers through visual messaging by delivering a full-screen vertical video Snap directly to Snapchatters. Snapchatters opt-in to opening the Snap and can reply by sending a message directly to the advertiser or using the call-to-action to open a link. 📍 Promoted Places: Highlight sponsored places of interest on the Snap Map, helping our community discover places that they want to visit. We look forward to helping businesses drive and measure incremental visitation to their locations with Promoted Places. Learn more about these new Snapchat advertising placements: https://lnkd.in/eYXk2NZt

Advertising Week New York Day 1 ... ✅ Who are you seeing this week? https://lnkd.in/eT5cCmHY