While we continue to serve our traditional viewers will our full slate of shows, we're excited to share those shows with a brand new audience through Gaggl!
🎉 NEW RESEARCH ON GEN Z TV CONSUMPTION 🎉 The Next Big Shift in TV Viewing Habits - Gen Z still want to watch TV but with creators, Gaggl & Element Human study finds 🧐 Our latest study shows that 70% of 18-34-year-olds prefer watching TV with their favorite creators, where they can interact with both the content and other viewers 🙌 📊 Key Findings: 🥰 More emotional Engagement: Creator-hosted TV shows triggered significantly more emotional peaks in viewers compared to traditional formats ⬆️ Higher Likelihood to Watch: After seeing TV content streamed by creators, 80% of viewers said they’d watch more of this format 💪 Stronger Recommendations: A staggering 77% said they’d recommend creator-streamed TV to friends and family. As TV viewing habits shift, this research is a game-changer for content owners, creators and advertisers 📺💥 🔗 Want to learn more about this shift in TV habits? Check out the full release... Greg Miall James Duffield Adam Harris Hamish McPharlin Matt C. Georgina Wallis-Caddell (Nee Ferreira)