Excited to share the latest Industry Voices column from Brian L. Ring on StreamTV Insider. What do the cards have in store for the evolving TV landscape? Ring shares his Top Five Tells, narrowing down a handful of Q3 headlines that illustrate key trends that are going to shape the #TV ecosystem.
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In-depth coverage of the business and technology of streaming TV
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StreamTV Insider is the streaming video industry’s daily monitor. Its independent team of experienced editors provides relevant and insightful information on the dynamic streaming video market, covering topics ranging from streaming video distribution, programming, streaming technology, digital advertising, business deals, competition and personnel. StreamTV Insider provides its readers — which include stakeholders from the entire streaming TV industry such as service providers, MVPDs, programmers, equipment vendors, streaming customers and analysts — with thoughtful news and analysis on this competitive marketplace. StreamTV Insider is also closely aligned with the StreamTV Show, tapping into editorial content garnered from conversations with the many speakers and attendees of the show.
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Updates
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Independent DSP Viant Technology recently debuted the #ViantAI programmatic media planning tool. Now it’s working to bolster confidence in the genAI-based platform recommendations by training the model on audience and ratings data from Comscore, Inc.. The measurement vendor represents the first third-party data partner announcement for ViantAI. #genAI #programmatic #CTV
Viant trains genAI programmatic planning platform on Comscore data
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Lionsgate’s Starz inked a multi-year deal extension with Google’s YouTube that includes distribution of 16 pay TV channels on YouTube TV. #distribution #payTV #streaming #vMVPD
Starz signs multi-year extension with YouTube TV
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Samsung this week for the first time disclosed user count for the Samsung TV Plus #FAST service, which has amassed 88 million monthly active users. Get the details on StreamTV Insider. #streaming
Samsung TV Plus has 88 million monthly active users
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“The rising resentment toward platform taxes has been building for years.” Read the latest on StreamTV Insider, where the insightful Kirby Grines unpacks changing relationship dynamics between tech platforms and the streaming services that want to regain control of billing, data and true direct-to-consumer relationships as they seek profitability. #streaming #DTC
The fight for streaming profits and customer relationships: Grines
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The IAB Tech Lab has a new initiative to standardize how to accurately describe emerging #CTV ad formats in the bidstream. The organization hopes to streamline CTV ad scalability and efficient programmatic transactions by creating common standards that enable a "build once, serve everywhere” dynamic. It’s accepting submissions from industry stakeholders now through January 22. Daniel Frankel has the details on StreamTV Insider.
IAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formats
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🔍 Align with leading industry insights! StreamTV Insider has partnered with renowned analyst Dan Rayburn to deliver independent research reports focused on the future of streaming. These reports provide deep insights and data on key trends shaping the industry. Don’t miss out! Learn more: https://lnkd.in/gsigAxhv #Streaming #IndustryInsights #StreamTV
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It’s Friday so time to catch up on key topics with TVREV Alan Wolk’s insightful Week in Review column on StreamTV Insider. This week it’s all about the industry struggle to figure out what box the social media Creatorverse fits in. Plus, what Nielsen and Comscore, Inc./ESHAP data show about the disparity between viewer and advertiser shifts from linear to streaming.
Wolk’s Week in Review: Mr. Beast goes down on Amazon, New data illustrates the streaming-linear disconnect
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Netflix again reported strong subscriber growth in Q3. But starting next year it won’t be disclosing those metrics, with engagement poised to drive the #SVOD giant’s success narrative going forward. Daniel Frankel has the story on StreamTV Insider. #earnings
Subscriber growth is nice, but Netflix poised to shift narrative to engagement
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Fragmentation is a challenge touching most aspects of the industry. Read on StreamTV Insider for an overview, where stakeholders weigh in on how to navigate media complexity.
It may come as no surprise that the common F word around many industry discussions last week was Fragmentation. Here’s a look at some of the hurdles - and views on how to navigate - in the complex and evolving TV advertising ecosystem. Thanks to Ampersand’s Justin Rosen for sharing his insights, with perspectives from Amazon Web Services (AWS)' Matt Miller and Omnicom Media Group’s Mariel Estrada. And ht to Tameka Kee for moderating a great session at Coalition for Innovative Media Measurement (CIMM). Read on StreamTV Insider.
Addressing TV ad fragmentation: Don't try to boil the ocean
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