The Trade Desk Edge

In our new free online course, Programmatic 101, you will learn everything about programmatic marketing — from the basics to the benefits — all with the help of our industry-leading speakers. Enroll today to grow your knowledge and help take your brand further than ever before: https://bit.ly/4ewCqop #TheTradeDeskEdge

For a targeted ad to reach you can sometimes be more impressive than magic. It's called programmatic advertising. While programmatic began primarily as digital display advertising, you can now find it anywhere with an internet connection. Find out more in our new course, Programmatic 101: https://bit.ly/4ewCqop #TheTradeDeskEdge

Programmatic advertising makes ad placements smarter and more targeted with automation and data. What started small is now everywhere — powering ads across every internet-connected device and reshaping how advertisers reach consumers. Enroll in our Programmatic 101 course to hear The Trade Desk’s Tejinder Gill discuss where programmatic ads show up, what they look (or even sound) like, and what’s driving their growth: https://bit.ly/4ewCqop #TheTradeDeskEdge

Many of the ads you see online are bought auction-style, with countless brands and agencies bidding against one another for the right to serve their ads in front of your eyeballs. This ad-delivery system can be dizzyingly complex, however, which is why The Current assembled this handy guide about how ad auctions work, why they've been in the news lately and why the ad auction market could be fundamentally changed by a recent antitrust court case.

Privacy-driven laws and policies are shaping digital advertising today by providing consumers with choice and adding standardization to data collection. Enroll in our Programmatic 101 course to hear The Trade Desk's Raquelle Wilson dive into the changing privacy landscape and consumer perspective, as well as describe how policy changes in the industry are impacting data privacy and compliance: https://bit.ly/4ewCqop #TheTradeDeskEdge

It’s critical that people in all media and marketing roles (and even those who simply collaborate with these disciplines) understand the basics of programmatic. The ad tech industry can be complex and full of jargon, allow us to spell it all out for you in our new Programmatic 101 course. It offers straightforward explanations covering all the basics, including a rundown of the technology providers and components that make programmatic advertising possible and how they fit together. Enroll to learn more: https://bit.ly/4ewCqop #TheTradeDeskEdge

Programmatic advertising is changing the game. Find everything you need to know, and see how it can shape the future of your brand, in our new Programmatic 101 course. Enroll to learn how take your brand further than it's ever gone before: https://bit.ly/4ewCqop #TheTradeDeskEdge

Our Programmatic 101 course explores the types of companies that sit between advertisers and publishers in the programmatic universe. These partners and vendors are commonly referred to collectively as "ad tech." Enroll to hear The Trade Desk's Lukas Fassbender dive deep into two technology providers: DSPs and SSPs, and explain the suite of tools each offers to their respective customers: https://bit.ly/4ewCqop #TheTradeDeskEdge

Today, programmatic advertising commands enormous scale. In fact, some experts predict that all digital advertising might eventually be served programmatically.

A wave of powerful digital technologies has fundamentally transformed advertising in this century. This disruption has been so significant that it demanded an entirely new name — “programmatic advertising.” The Trade Desk's Selina Lim explains how programmatic advertising has flipped the script on digital marketing in our new Programmatic 101 course. Enroll and earn your certification: https://bit.ly/4ewCqop #TheTradeDeskEdge