Therapy Business Brief

📣 Today is a Special Edition! Avivit Fisher put together a list of the Best Online Resources for therapists in 2024. TBB will be sharing it in today's issue #111!

In today's issue, Avivit Fisher zooms out to show the big-picture view of marketing your therapy practice. If you ever wondered how ALL your marketing channels are supposed to work together, you won't want to miss it. 📩 Sign up to get this in your inbox today: Therapy Business Brief [dot] com

Although people don't always tell you what they really think, they're usually sincere about their marketing struggles. My recent LinkedIn poll revealed that the topic therapists would like to learn about most, is not SEO or any form of digital marketing, but something more traditional. Therapists want to know how to generate referrals. 👓 Keep Reading on TBB Archives https://lnkd.in/e4FD7Wg6 #therapists #privatepractice #privatepracticesuccess

"For sale: baby shoes, never worn." Attributed to Ernest Hemingway, this six-word ad was allegedly written for a bet. Hemingway ended up $10 richer. His short sentence style became his signature as a fiction writer. Hemingway proved to the literary world that emotion can be conveyed through a copywriter's minimalism. Unlike fiction writing, copywriting has one goal–convincing the reader to take action. For therapists who've been writing in an academic style throughout their careers, this type of writing can be difficult to adopt... 👓 Keep reading about copywriting for therapists on TBB Archives: https://lnkd.in/eSThvHK5

In our world, relationships generate referrals. Jimmy Fallon may be one of the most likeable people on TV, but his adorableness alone did not get him to host The Late Night Show. His success came from the ability to genuinely connect with people. People who could influence his career. Jimmy understood early on that networking is building relationships and relationships got him recommended for jobs. Keep reading on TBB Archives: https://lnkd.in/ehKjyyDh #tbb #newsletter #therapists #privatepractice

Let me ask you a question. How many social media ads have you seen this week that promised you many, many new therapy clients? I counted at least 7 on my feeds. Those advertisers know that Q4 is approaching and we need to finish the year on a high note. Luckily, with the beginning of the new school year, your summer slump is coming to an end as well. People are starting to look for help dealing with new stresses and life situations. But it's up to you to attract the best fit for your practice. Keep reading on TBB Archives: https://lnkd.in/eZsk2G36 #tbb #newsletter #therapists #privatepractice

"What do you do for a living?" Is one of the most dreaded questions a therapist could be asked at a party. Everyone has a story. Everyone has questions. Now imagine that you could answer those questions en masse. Once and for all. What a relief that would be... And you know what? There's a way to do just that without breaking the party etiquette rules. 📧 Email marketing is one of the quickest ways to answer questions, help people, and attract clients simultaneously. Keep reading on TBB archives: https://lnkd.in/eyENC4Z7

Having written 66 books, Agatha Christie remains the best-selling author of all time. Christie, despite her being raised in an affluent Upper-middle class family, appealed to readers from all walks of life. She captivated her readers with her simple style, sharp dialogue, and plot. Despite her worldwide popularity, her work is not considered to be a literary treasure. But what it lacks in sophistication, it compensates with the ability to grab readers' attention. Continue reading in TBB archives https://lnkd.in/exHW3Muz #tbb #newsletter #therapists

There's a lot of content that doesn't make it to the TBB newsletter every week. Let me know if this is a good idea in the poll below ↓