Yelp for Brands

Remember shopping malls? 🛍 Today's mall looks a bit different than the one you visited for retail therapy after you got paid on a Friday night. In fact, Yelp data shows a shift towards food and entertainment, with restaurants being the star attraction. This trend is reshaping the mall landscape and as malls continue to evolve, the integration of dining and entertainment will likely play an increasingly important role in their success. Is your multi-location business ready for this trend? Learn more in the Evolution of the Mall Report: https://lnkd.in/gaVBm-mn

Millions of people searching on Yelp for exactly what they want to spend money on = a treasure trove of consumer trends data for brands and enterprises to leverage. How can your brand use this trends data from Yelp for Brands? 🍁 In home services? Make sure you're promoting Fall Weatherproofing services! 💅 If you work in the beauty industry, don't miss the hottest nail trends, including cat eye and blooming gel. 🥤 Restaurants should promote their non-alcoholic drinks and consider adding dirty sodas to the menu. 🐒 Have locations near a zoo? With interest in Zoos on the rise, it's perfect timing to dive into hyper-local targeting for those locations. ⚡ Stay up-to-date every month with the Yelp trend tracker here: https://lnkd.in/gaT8iFCJ

"[Yelp's] ubiquity offers a competitive advantage—not just a well-known brand, but one that many people have reason to visit often. Using Yelp when you’re hankering for Chinese food may help keep it front of mind on those rarer occasions when you have a plumbing disaster or are thinking about getting your roof replaced. Rivals such as Angi, by contrast, have less opportunity to be an ongoing habit." -Fast Company Read more here: https://lnkd.in/gvuZ4Y97

📣 "In every U.S. state, including Washington D.C., home services ranked as the top category for new business openings among all categories on Yelp." There's particularly a large, growing demand in pet services 🐶 , home upgrades 🔨 , and weather proofing services ⛈ . Check out more about the fastest growing categories and brands among service providers, powered by Yelp data here: https://lnkd.in/gMQNqq_6

Millions of people searching on Yelp for exactly what they want to spend money on = a treasure trove of consumer trends data for brands and enterprises to leverage. How can your brand use this trends data from Yelp for Brands? 🍵 If you're a restaurant, put multi-colored matcha on the menu. 🎥 In the entertainment industry? People are looking for experiences like 4DX movie theaters. 📚 If you run a bar, consider adding a bookshelf as searches for "book bars" are on the rise. 👜 Retailers should promote their leather goods as more consumers are trending toward leather. ⚡ Stay up-to-date every month with the Yelp trend tracker here: https://lnkd.in/gaT8iFCJ

🌶️ Chili's is sizzling! With the Big Smashers Burger at just $10.99, including all-you-can-drink beverages and more, they're outperforming their competitors. Yelp users have shown interest in other major fast-food chains following the trend of value menus, with searches for 'meal deal' up 307% and 'value meal' up 240%.* Learn more on our latest Trend Tracker: https://bit.ly/4gp0ifm *Changes in search on Yelp in June 2024 vs. June 2023

DON'T MISS OUT! Register now to join us tomorrow! In this virtual session, hear from our product experts, Kadecia Ber and Sean Shoemaker (He/Him), as they dive into three of our ad products that are perfect for the holidays: Showcase Ads, Spotlight, and Yelp Audiences (which is available in display/video, CTV, audio and our proprietary Dynamic Yelp Content Ad format). Plus, you'll hear more about the audience you can target this holiday season with Yelp for Brands and learn more about how turnkey these campaigns are, making planning & set up easy in the busy holiday season. ➡ Register here: https://lnkd.in/gRFW8mtB

As ad targeting technology and data privacy rules keep shifting, you need a reliable Yelp Ads measurement that won’t be swayed—and will keep you keeping on. Click to learn more about the new Yelp Conversions API: https://lnkd.in/gnT5Gi9g

NEW: Monitor how well your Yelp Ads are performing with Yelp Conversions API. It’s a reliable, clear way to measure Yelp Ads. Click to learn more: https://lnkd.in/e3xMaCB9

✨Is your national brand in line with consumer trends? Check out Yelp’s Trend Tracker to make sure your brand is giving your customers what they want. Check out the July trends below and head to https://lnkd.in/gaT8iFCJ to see more about the latest August trend: “Augtober”! That’s right, PSL is already making an appearance in consumer demand, along with apple picking and egg flights.