Yelp for Brands

"[Yelp's] ubiquity offers a competitive advantage—not just a well-known brand, but one that many people have reason to visit often. Using Yelp when you’re hankering for Chinese food may help keep it front of mind on those rarer occasions when you have a plumbing disaster or are thinking about getting your roof replaced. Rivals such as Angi, by contrast, have less opportunity to be an ongoing habit." -Fast Company Read more here: https://lnkd.in/gvuZ4Y97

📣 "In every U.S. state, including Washington D.C., home services ranked as the top category for new business openings among all categories on Yelp." There's particularly a large, growing demand in pet services 🐶 , home upgrades 🔨 , and weather proofing services ⛈ . Check out more about the fastest growing categories and brands among service providers, powered by Yelp data here: https://lnkd.in/gMQNqq_6

Millions of people searching on Yelp for exactly what they want to spend money on = a treasure trove of consumer trends data for brands and enterprises to leverage. How can your brand use this trends data from Yelp for Brands? 🍵 If you're a restaurant, put multi-colored matcha on the menu. 🎥 In the entertainment industry? People are looking for experiences like 4DX movie theaters. 📚 If you run a bar, consider adding a bookshelf as searches for "book bars" are on the rise. 👜 Retailers should promote their leather goods as more consumers are trending toward leather. ⚡ Stay up-to-date every month with the Yelp trend tracker here: https://lnkd.in/gaT8iFCJ

🌶️ Chili's is sizzling! With the Big Smashers Burger at just $10.99, including all-you-can-drink beverages and more, they're outperforming their competitors. Yelp users have shown interest in other major fast-food chains following the trend of value menus, with searches for 'meal deal' up 307% and 'value meal' up 240%.* Learn more on our latest Trend Tracker: https://bit.ly/4gp0ifm *Changes in search on Yelp in June 2024 vs. June 2023

DON'T MISS OUT! Register now to join us tomorrow! In this virtual session, hear from our product experts, Kadecia Ber and Sean Shoemaker (He/Him), as they dive into three of our ad products that are perfect for the holidays: Showcase Ads, Spotlight, and Yelp Audiences (which is available in display/video, CTV, audio and our proprietary Dynamic Yelp Content Ad format). Plus, you'll hear more about the audience you can target this holiday season with Yelp for Brands and learn more about how turnkey these campaigns are, making planning & set up easy in the busy holiday season. ➡ Register here: https://lnkd.in/gRFW8mtB

As ad targeting technology and data privacy rules keep shifting, you need a reliable Yelp Ads measurement that won’t be swayed—and will keep you keeping on. Click to learn more about the new Yelp Conversions API: https://lnkd.in/gnT5Gi9g

NEW: Monitor how well your Yelp Ads are performing with Yelp Conversions API. It’s a reliable, clear way to measure Yelp Ads. Click to learn more: https://lnkd.in/e3xMaCB9

✨Is your national brand in line with consumer trends? Check out Yelp’s Trend Tracker to make sure your brand is giving your customers what they want. Check out the July trends below and head to https://lnkd.in/gaT8iFCJ to see more about the latest August trend: “Augtober”! That’s right, PSL is already making an appearance in consumer demand, along with apple picking and egg flights.

🎉 Congrats again to Scooter's Coffee for being the 2nd Fastest Growing Brand on Yelp's list this year. Jenna Eagleton, Scooter's Senior Director, Field Marketing, Creative Services & Social Media, is seen here as she recently accepted the award from Aliza Diliberti, Enterprise Account Director at Yelp We're excited to see you continue your exponential growth, Scooter's!

Introducing our Summer Ad Product Release with new features and updates, including: 1️⃣ A suite of features for multi-location services businesses, including Request a Quote for Brands, Yelp Guaranteed, Verified License, and Portfolio, enabling them to generate and manage high-intent leads. 2️⃣ New and improved ad formats and measurement tools for national advertisers, including enhancements to Spotlight video ads 3️⃣ Yelp Audiences is now available on audio platforms, along with a new conversion API that improves advertiser measurement. Learn more about the recent updates here: https://lnkd.in/gWeJ8TyD