Chargify (Is now Maxio)’s Post

NEW BLOG POST📝 🚀 Growing a SaaS company is a different ball game! You see, business models in this niche are typically subscription-based, so you'll want to focus on both getting new clients and also keeping your current ones engaged. How do we tackle this, though? Short answer—Developing key strategies that: ✅ Boost Retention ✅ Advocacy ✅ Upselling rates. 📈Let's dive in—our latest blog post has all the deets: https://buff.ly/455CAPZ

Staying ahead in SaaS requires understanding the metrics that matter the most. The numbers don’t lie… When we hired our first Director of Business Operations at ToutApp, it was really exciting. He put together an entire strategy on how we’d track metrics around our SaaS business – specifically to help us grow faster. While we were already tracking the basics, the metrics he brought on were a whole different level. They completely opened my eyes to exactly what a high performing SaaS business should instrument… Now, I use these metrics for all of my businesses. In this week’s blog, I walk you through the Top 3 SaaS Growth Metrics you need to start tracking now: 1. Revenue Per Lead 2. LTV to CAC 3. Net Promoter Score When you track the right growth metrics, you gain an accurate picture of your business’ strengths, weaknesses, and overall business health. Just follow the link in the comments below. If you don’t see my comment with the link, choose “Recent Comments” in the dropdown below this post. 👇

How does platform dependency affect your company's valuation? That was one of the things we discussed during our last AMA with Shiv Narayanan from How To SaaS and Tim Heicks from saas.group about Marketing due diligence for SaaS. Check out the full episode to learn: 1. the most important marketing metrics investors look for to indicate a good investment 2. if findings during the marketing dd can be a dealbreaker 3. changes can you make to marketing to increase the chances of your acquisition deal closing 4. preparing your marketing team for the due diligence process BONUS: biggest learnings from previous DDs 🚀 Links are in the comments 👇🏻

Unlock the secrets to scaling #ReferralPartnerships and maximizing revenue with insights from Tipalti's Danielle Brockmeyer in Everflow's latest whitepaper. Ready to elevate your strategy? Click below to dive in! 👏 Everflow - Partner Marketing Platform

Higher client retention, stronger margins, healthier balance sheets... European SaaS companies have it all to succeed going forward! 💪 🚀 US start-ups have always attracted more VC funding given their growth metrics and prospects, but according to our data the downturn over the last years has brought the performance of European and American companies closer together than ever before. We also start to see what could be the bottom in start-up financing... it will be interesting to see whether the investment distribution changes going forward. It would be great to know what Michael Jackson or Jason M. Lemkin think about this! The evolution of net margins across both sides of the Atlantic is such a beatiful chart 🤩 visit the report to see more!

Today at Equals we launched the Guide to SaaS Metrics. It's a one-stop resource that dives into all the essential SaaS metrics from LTV to Payback Period and beyond. We show you how to calculate, interpret, optimize, visualize, and even fundraise with every metric. Our goal was to distill 25+ years of analytics experience across the team into one comprehensive and actionable resource for anyone passionate about operating SaaS businesses. Check it out and let us know what you think! 👉 equals.com/saas-metrics

Unlock the secrets to scaling #ReferralPartnerships and maximizing revenue with insights from Tipalti's Danielle Brockmeyer in Everflow's latest whitepaper. Ready to elevate your strategy? Click below to dive in! 👏 Everflow - Partner Marketing Platform

Turning Setbacks into Success with SaaS Resilience Want to get started with HighLevel? Sign up for an exclusive 30-day FREE trial here! https://lnkd.in/gGrD7pFp In this Spotlight Session, we speak with Tariq Elkhatib, owner of Event Hawk, which has been hired by 1,500+ event rental business owners and is the highest-rated company in the industry, with 300+ five-star reviews. We discuss things like: 💥 The Balance of Time vs. Money 💥 Align Your Goals with Your Clients & Employees 💥 Belief, Family and Support 💥 And more!

How do you continue your SaaS business growth in local or international markets and diversify the growth strategies? Many SaaS CEOs will consider growing business via partnerships. But why is that? By leveraging business partners' resources and business relationships, you can: ⏳ get to market faster  📉 reduce cost 💡 leverage business partners' expertise, among other things. Andy Ranson of K1 Consulting discusses some of the challenges for properly expanding your SaaS market reach using partnerships. Check out the details👉 https://bit.ly/42QPccq

We analyzed metrics from hundreds of European SaaS companies, and we’re seeing that European companies are showing higher logo and MRR retention rates 🤝 than their US counterparts. 📈 That’s great news for their fundraising prospects – read our full report to see how European companies can secure crucial funding as the SaaS landscape shifts: https://bit.ly/4crsfAC