Tatiana Cirisano

Tatiana is a music industry analyst and consultant at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Recorded music market shares 2024
Widening gaps

Mark Mulligan and Tatiana Cirisano

March 2025

music revenue

Streaming

Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most...

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Scenes 2.0 | MIDiA’s updated entertainment playbook

Tatiana Cirisano

6 Mar 2025

Fandom

Music

Artists

In 2022, MIDiA introduced scenes as a new playbook for music marketing . As entertainment consumption fragments, what was once a singular “mainstream” is being replaced by hundreds of thousands of...

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Scenes are the new markets
Why and how entertainment should go niche

Tatiana Cirisano

March 2025

Marketing

monetisation

Entertainment

In 2022, MIDiA introduced scenes as a new lens for marketing music. This report expands on the concept, reintroducing scenes – groups of people whose shared interests, aesthetics, values, behaviours,...

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Social came for music streaming’s lunch – now is the time for streaming to bite back

Tatiana Cirisano

27 Feb 2025

Audience Insight

Spotify

Facebook

In the battle of music streaming versus social, the major (at least Western) music streaming services have never fully committed to implementing social features. Spotify has come the closest: an early...

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Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

February 2025

Willingness to pay

Music consumers

Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation....

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What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Streaming

Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

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Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Tatiana Cirisano

7 Feb 2025

Fandom

Spotify

YouTube

The word “bootleg” has long left a bad taste in brands’ mouths. Quite literally defined as “illicit goods,” these unauthorised versions or replications of clothes, handbags, concert tees, and...

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The case for anti-scale

Tatiana Cirisano

30 Jan 2025

Business Strategy

YouTube

TikTok

Go big or go home. More is more. All or nothing. Move fast and break things. Such adages have been the foundations of Western entertainment business for decades, and understandably so, because these models...

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Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Tatiana Cirisano

22 Jan 2025

Audience Insight

Cultural trends

YouTube

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

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Splice x MIDiA Sounds of 2025

Kriss Thakrar, Tatiana Cirisano, Samuel Griffin, Mark Qi and Olivia Jones

January 2025

Free Report

Splice

Audience Insight

Foreword Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of...

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State of the music creator economy
AI’s growing reach

Mark Mulligan and Tatiana Cirisano

January 2025

Innovation

Creators

revenue

Still recovering from post-pandemic aftershocks, the music creator economy now faces unprecedented disruption from generative AI. More people are creating than ever before (both as creators and consumers)...

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How a US TikTok ban could accelerate the rise of the Global South

Tatiana Cirisano

9 Jan 2025

global south

TikTok

Music

Amid a flurry of year-end lists released last month, TikTok published a ranking of the platform’s most popular songs. While US music executives have been busy considering how a potential TikTok ban could...

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Tatiana Cirisano

12 Dec 2024

Spotify Wrapped

Music

Audience Insight

Last year, as Spotify’s annual Wrapped series hit the internet, MIDiA did what we do best: analyse, publishing a blog piece on what our own year-end data reflects about the state of music streaming and...

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MIDiA's 2025 predictions webinar slides
It's social's stage now

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

December 2024

Free Report

Spotify

YouTube

Twitch

MIDiA's expert analysts dive into our 2025 predictions for the music, social, video, audio, and games industries – and explain why we believe "it's social's stage now".

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MIDiA’s 2025 predictions
It’s social’s stage now

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

December 2024

Apple

Spotify

YouTube

The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects...

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What happens to music when fan-made content eclipses the original IP?

Tatiana Cirisano

5 Dec 2024

Music

Fandom

Music fandom

Last week, MIDiA’s Ben Woods delivered a message to the entertainment industry: nurture fandom or risk losing control of your IP . For years, the way in which consumers engage with their favourite artists,...

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Global South rising
Streaming audiences in China, Turkey, and South Africa

Tatiana Cirisano

November 2024

Spotify

YouTube

Deezer

It is increasingly clear that the future of the global music streaming business relies heavily on the Global South markets, which include Latin America, Asia Pacific, and the Rest of World. Most subscription...

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Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?

Tatiana Cirisano

21 Nov 2024

Music

Last week, Spotify announced a suite of new monetisation features for video creators. Yes, you read that right — Spotify has expanded not just beyond music, but also beyond audio itself. Although the...

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Q3 streaming trends: Why Spotify’s growth in the Global South matters for the music industry

Tatiana Cirisano

14 Nov 2024

global south

Music

Spotify

For much of 2024, music industry discourse centred around Spotify’s content mix. The growing long-tail of artists and songs on the platform is what fueled Universal Music Group’s two-tiered royalty...

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Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

Music fandom

Superfans

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this...

min read

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