Blog: Cultural trends - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Facebook is about to disrupt itself out of existence…again

Mark Mulligan

29 Oct 2021

Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

Engagement

Entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

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Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

adele

BTS

Niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

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Why making memes with creator tools is the new music industry

Kriss Thakrar

25 Oct 2021

Creator tools

User generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

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Adele’s success will be best measured in cultural impact – not sales

Mark Mulligan

15 Oct 2021

adele

Streaming

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a...

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The impact of culture on content: Why Squid Game is a bigger hit than Bond

Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

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The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Hanna Kahlert

7 Oct 2021

Social media

TikTok

Facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...

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Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

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Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Netflix

Games

Entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

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The oncoming fandom crisis

Mark Mulligan

10 Sep 2021

music fans

Music fandom

Fandom

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with...

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Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

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Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

Creator tools

Social media

Streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

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Chinese limits on gaming are more about the long-term, rather than short-term impacts

Karol Severin

31 Aug 2021

China

regulation

Audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no...

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Middle East’s ESMAA points the way for music rights in emerging markets

Srishti Das

20 Aug 2021

music rights

emerging markets

ESMAA

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries...

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Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music

social music app

Facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

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Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Hanna Kahlert

6 Aug 2021

Fandom

attention economy peak

Attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

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Emerging markets may be about to change the superstar business

Mark Mulligan

2 Jul 2021

emerging markets

anglo repertoire

Music

The traditional recorded music business was all about selling units, which naturally meant that the most important markets were not the most populous but the wealthiest. Throughout the late 20thcentury...

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The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

Subscriptions

Video

usic

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

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How Bandcamp could really fix the music business

Mark Mulligan

25 Jun 2021

independent artists

Artists

Streaming Music

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.”...

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The paradox of small

Mark Mulligan

18 Jun 2021

Artists direct

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,...

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