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University branding

March 2013

  • Student doing online class, mooc

    Blog
    Does Europe need its own Mooc?

    Moocs offer a once-in-a-lifetime opportunity to create a truly European university, says Alex Katsomitros – and might be the only means of survival for smaller universities

  • A pile of papers

    Blog
    How academics can engage with policy: 10 tips for a better conversation

    Academics need to look at different ways they can communicate their research to policymakers, says Matthew Goodwin – here's his advice on not wasting their time, or yours

  • People putting puzzle together, close-up

    Blog
    University accountability: why not let the public track performance?

    Universities hold the keys to economic vitality, says Doug Rothwell, and Michigan is shining a light on exactly how

September 2012

  • evolution

    Blog
    Aligned yet distinct: do mission groups need reinventing?

    Does the current funding and policy climate in higher education make representation groups more or less important? Join our live chat, Friday 28 September

August 2012

  • red tick

    Blog
    The QAA quality mark: will the new scheme make the grade?

  • tarot cards

    Blog
    The university of 2020: predicting the future of higher education

June 2012

  • stand out

    Blog
    Branding in higher education - just how feasible is distinctiveness?

  • Space Shuttle

    Blog
    Rising up the rankings: how Exeter moved up the league tables

March 2012

  • china

    Blog
    How to recruit international students in China

    The branding and marketing techniques used to attract home students aren't going to cut it when recruiting overseas. Paul Hoskins explains how to differentiate yourself digitally in China

February 2012

  • hot air balloons

    Blog
    Rules of student attraction

    In such a competitive marketplace, how can universities ensure they attract and retain the best candidates? Harriet Swain reports on a recent debate

January 2012

  • long road

    Blog
    Higher education in 2012: a global perspective

    In the last of our predictions series, we ask HE leaders in the US, Australia, India and South Africa to share what trends and issues could have the most impact on the sector

  • TV camera

    Blog
    Why Southampton Solent University is bidding to run a TV service

    Southampton Solent University's vice chancellor, Professor Van Gore, talks to Sue Littlemore about why running a TV station is part of his vision for HE in the 21st century

    • Blog
      Is there any point comparing Oxford with Wolverhampton?

    • Blog
      Competing for AAB students: open season on university places begins

    • Blog
      Higher education in 2012: leaders in the sector look ahead

December 2011

  • watermelon

    Blog
    University data resource tool: distinctiveness and decision-making

    Plymouth and Teesside have developed a user-friendly way to profile single and self-defined groups of institutions

November 2011

  • book shelf

    Blog
    Universities need to get better at telling their stories

    Universities have multiple narratives to share with a range of audiences, but in recent years some tales have started to drown out others, says Tamson Pietsch

  • Nao Robot in Paris, France

    Five predictions for the future of higher education marketing

    Quadrant's William Annandale forecasts some trends and techniques that will be central to HE strategy in the year to come

  • Mind the gap

    The distinctiveness gap: do students see the difference between universities?

    Oxford Brookes University's Anne Gwinnett discusses the findings of a new Distinct project survey that asked vice-chancellors about distinctiveness

May 2011

  • Great White Shark Followed by Schooling Fish

    Blog
    Positioning universities: how HEIs can develop distinctiveness strategies

    Marketing courses and academic expertise is going to be even more important as competition for students increases

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