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The influencers who pivoted

What happens when the queen of clean embraces mess, or a famed fitness guru quits the gym? Meet the social media stars who ripped up their own rulebooks

  • Lee Tilghman for people who used to be influencers

    ‘Wellness is a multibillion-dollar cult. Now I see through it’: the clean-living Instagrammer who learned to let go

    What happened when a lifestyle influencer started eating what she liked?
  • Lauren Cobello for people who used to be inluencers

    ‘I was offering great advice but I wasn’t following it’: the personal finance guru who spiralled into debt

  • ‘I was a US size zero, I had abs … I was supposedly in the best shape of my life.” Sophie Aris photographed with her daughter.

    ‘I had abs. I was in the best shape. But I was miserable’: the fitness fanatic who quit the gym

  • Alexandra Jamieson for people who used to be influencers

    ‘I’d buy fish and hide it under kale’: the star vegan chef who developed a taste for liver

  • Marie Kondo Portrait Session, West Hollywood, California, USA - 24 Jul 2019<br>Organizing consultant and television personality Marie Kondo, Konmari, poses for a portrait in her home office in West Hollywood California on July 24, 2019. (Photo by Michael Buckner/Variety/Penske Media via Getty Images)

    How Marie Kondo changed her mind about mess: ‘I realised perfect order was not my goal - it was spending time with my kids’

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