Digital entertainment
The state of real-time advertising in 2014 – infographic
Infectious Media has released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% increase in real-time ad sales year-on-year in the UK. The figures mean that real-time advertising now accounts for 14% of total UK display spend.
Should we be worried about the decline of children's reading?
Alison DavidOpinion: Children's e-books have been slow to take off, with fewer opportunites to read as gaming, films and music fill household screens. Alison David, consumer insight director at Egmont Publishing, looks at the importance of reading for pleasure
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