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Digital entertainment

  • The state of real-time advertising in 2014 – infographic

    Infectious Media has released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% increase in real-time ad sales year-on-year in the UK. The figures mean that real-time advertising now accounts for 14% of total UK display spend.

  • Happy asian woman taking a selfie

    The #nomakeupselfies campaign: blemish-free content marketing?

    What lessons can marketers learn from the #nomakeupselfie campaign? Jess Collins takes a snapshot

  • star wars yoda model being printed by a 3d printer - maker culture

    Brands need to wake up to maker culture

    Do-it-yourself technology is a growing phenomenon with plenty of opportunities for companies to get involved
  • "You're fired!" is the phrase popularised by Sir Alan Sugar in The Apprentice. Would you rather have

    Should big data analytics decide whether you get promoted?

    Tomas Chamorro-Premuzic asks whether the use of big data analytics to decide on promotions, as practised by Google's HR teams, could mean the end of office politics and eliminate the subjectivity, irrationality and bias of human management

  • Anchorman 2 provides content marketing masterclass.

    Stay classy, branded entertainment: the marketing lessons from Anchorman 2

    Jonny Rose explains what Anchorman 2 can teach the film industry about content marketing

  • young people taking a selfie

    Are millennials as bad as we think?

    Tomas Chamorro-Premuzic

    Compared to other generations, millennials' attitude to work and leisure might make them more complex to understand, but sweeping generalisations will only widen the divide

  • tinder dating app

    The Tinder effect: psychology of dating in the technosexual era

    The prevalence of dating apps is helping make dating more efficient, but this doesn't necessarily lead to long-term relationship success

  • CES 2014

    Tech begins to choose style over function

    CES wowed visitors with wearable tech and new interactive devices, but is the era of the cuboidal communications device over? Is the square, well, square?

  • woman at christmas

    Why this Christmas will be a 'stack 'n' snack' media event

    The number of devices present in the living room this Christmas will demonstrate the prominence of mobile and 'second screening'. Chris Worrell explains why this really matters to the media industry
  • man reading book in library

    Social media managers, your community is lying to you

    Jonny Rose argues marketers are in a better position to understand their audience through what they read rather than what they like on Facebook and share through social networks

  • person looks at recuitment network LinkedIn on iPad

    Four reasons why the digital age has yet to revolutionise recruitment

    HR technologies can predict a candidate's likely performance in the role, yet companies are generally not using them to their full potential, says Tomas Chamorro-Premuzic

  • buddhist monk reading website

    Intelligent content: where 'new media' is going next

    Jonny Rose predicts that content will both read and be read, freeing us from the content marketing deluge

  • nick grimshaw radio 1 presenter

    What's wrong at Radio 1?

    Simon Ward
    Opinion: Radio 1 is a prime example of the difficulty in achieving mass appeal in the new media landscape, but getting closer to the listener and keeping it fresh could go a long way to retaining its popularity
  • Two boys reading outdoors

    Should we be worried about the decline of children's reading?

    Alison David

    Opinion: Children's e-books have been slow to take off, with fewer opportunites to read as gaming, films and music fill household screens. Alison David, consumer insight director at Egmont Publishing, looks at the importance of reading for pleasure

  • Amazon's Kindle Fire tablet computer

    Inside the emergent £10m tablet advertising channel

    Chris Baillie
  • woman types on smartphone

    Can the internet of things help us think outside the box?

    Mo Morgan
  • content marketing google the internship

    The existential tension between content marketing and advertising

    Jonny Rose examines the increasingly blurred world of content marketing and advertising

  • technology broadcasting ibc 2013

    4 key technology trends from IBC 2013

    Jelmer Kleingeld outlines four technology trends which came out of IBC 2013 that deserve as much attention as Ultra HD, or 4K, because of their ability to change the game for Europe's broadcasting industry
  • Old Spice ad

    Let me entertain you: The rise of branded entertainment

  • The broadcasting industry hopes 4K, the new Ultra HD standard, will have a longer life span than 3D

    Resolution not revolution: could 4K save TV?

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