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Video advertising
December 2014
Agencies
The evolution of TV advertising – three predictions for 2015
TV and online worlds continue to merge, giving advertisers a more holistic picture
August 2014
Media network blog
How can TV ride the big data wave?
Better use of viewer data could transform how broadcasters and advertisers reach consumers. But where do you begin?
Media network blog
Microsoft v Sony in the battle for living room entertainment
The two giants are approaching living room dominance differently as they expand into TV and entertainment
Media network blog
House of Cards, Breaking Bad and binge viewing pull audiences online
Media network blog
Interview: Brainient case study with founder Emi Gal
Television must mine bigger data or risk being Netflixed
July 2014
Media network blog
Cord-cutting: beginning of the end for linear television
Media network blog
Real-time all the time: how TV interactivity is evolving
June 2014
Media network blog
Ad views: does prioritising quantity over quality cloud the big picture?
Media network blog
The internet is changing the definition of television
Media network blog
Industry must keep one step ahead of the online ad fraudsters
Media network blog
Why is YouTube brand Maker Studios worth more than Marvel to Disney?
May 2014
Media network blog
Has the game changed for television branding?
Media network blog
Why multi-screen television moves the audience measurement goalposts
Media network blog
The future of monetising television
Media network blog
How to exploit and develop intellectual property in a multiplatform world
April 2014
Media network blog
Television remains resilient as convergence of content continues
Media network blog
Red Bull Media House trials second screen participation TV for football fans
March 2014
Media network blog
Native video ads are unifying editorial and advertising teams
Media network blog
New technology promises to unify a fragmented video ad market
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