Even a drop of festive Bublé can’t halt £150m slump in Christmas TV advertising
As a cash-strapped festive season looms, brands are reining in their spending on traditional broadcast campaigns
November 2023
The Guardian view on festive marketing: stop spending like there’s no tomorrow
M&S advert ‘puts two fingers up to spirit of Christmas’, says headteacher
Food retailers enlist celebrities as Christmas ad rivalry moves online
M&S Christmas ad goes for glamour to win over budget-conscious shoppers
November 2022
Need a good cry? You’re in luck, it’s Christmas ad season
Emma Beddington
The latest John Lewis advert has left us all reaching for the tissues, but Christmas ads have a long history of choking us up, says Emma Beddington
Waitrose cuts sun tan scene from Christmas ad after complaints
Melanoma UK and skin cancer patients said the ad failed to address the dangers of sun exposure
Watch the 2022 John Lewis Christmas advert – video
John Lewis's 2022 Christmas ad tells the touching but bruising story of a foster dad determined to learn to skateboard for his foster daughter
October 2022
Christmas TV ad boom goes cold over cost of living and Qatar concerns
Advertisers trim budgets amid jitters over World Cup host’s human rights record and appearing ‘tone-deaf’ to austerity
November 2021
Heartwarming Christmas advert featuring Santa getting a boyfriend goes viral – video
A Christmas advert made by the Norwegian postal service Posten showing Santa Claus in a gay relationship has been praised as 'beautiful', 'powerful' and 'progressive'.
November 2020
Sports Direct launches its first ever Christmas advert
Comfort and joy: new Christmas adverts go back to basics
October 2020
Advertisers expected to spend almost £725m less than last Christmas
Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic
December 2019
'It shows a nicer way of life': meet the makers of the £100 viral Christmas ad
Come mall ye faithful: 40,000 festive shoppers to hit Swedish superstore
Peloton loses $1.5bn in value over 'dystopian, sexist' exercise bike ad
The £100 Christmas ad that blows John Lewis out of the water
November 2019
The upside
Wait a minute Christmas, there's other stuff to do first
Books blog
Excitable Edgar under fire: John Lewis plagiarism claims are now Christmas tradition
