How to avoid overpaying for your advertising in media auctions
Richard Shotton
Demographics like 18-34 or ABC1 are hotly contested - use contextual data like ‘moving house’ or ‘getting married’ instead to find value for your money
August 2015
Advertisers want your attention, but how do they know they have it?
Faris Yakob
Drawing attention to advertising powers the likes of Google and Facebook – but in the digital age, measuring it remains shockingly fuzzy
July 2015
How to survive modern working life: a guide to business manners
From swearing in meetings to dealing with a client’s entourage, the workplace is fraught with pitfalls that some basic etiquette would eliminate
Advertising has a moral duty to represent society
Lindsay Pattison
The global CEO of Maxus says we must run with the momentum of the first ‘feminist’ Cannes to encourage greater gender parity in adland
Great ads should be awarded, but the methodology used at Cannes is flawed
Tom Goodwin
Awards play a vital role in the advertising industry, but the categories used at Cannes Lions belong to the 70s. Here’s how we can fix it
June 2015
Cannes Lions is moving from a festival of creativity to an open-air bazaar
Michael Farmer
Digital marketing
Ten social media trends that will shape marketing over the next decade
May 2015
Business creativity
Robots won't smash our creativity, they'll enhance it
Automation reduces the time we spend on repetitive, labour-intensive tasks, freeing creatives to create more
March 2015
Digital marketing
Mad men, meet the algorithm: the art and science of modern marketing
Agencies
The future is programmatic but eclectic talent is still key to transforming brands
Karen Blackett
July 2014
Channel 5 ad blackout: do media agencies have too much power?
Mark Sweney: Omnicom’s withdrawal of £30m of big-brand advertising prompts questions about the broadcaster’s future place in the market
September 2013
Advertising Week interviews
Sir Martin Sorrell responds to criticism of his media buying arm - Advertising Week New York video
The WPP chief executive tells Mark Sweney that claims by Richard Desmond and others that Group M 'bullies' broadcasters are unfair
WPP chief denies its media buying arm bullies broadcasters
Sir Martin Sorrell responds to claim by Richard Desmond that Group M's power means broadcasters feel forced to work with it. By Mark Sweney
MediaGuardian 100 2013 1-100
81. Philippa Brown
Job: chief executive, Omnicom Media Group UK Age: 47 Industry: advertising New entry
July 2013
Publicis-Omnicom merger: ITV 'capable of handling' new powerhouse
Broadcaster's chief executive says effect of new media buying player with about 30% of the market will be 'neutral'. By Mark Sweney
January 2013
Rivals could see January ad boost of 30% due to Channel 4's WPP dispute
ITV, BSkyB and Channel 5 benefit from continuing standoff between Channel 4 and WPP buying arm Group M. By Mark Sweney
December 2012
Advertisers to spend £250m less than forecast on newspaper ads this year
Media buying network ZenithOptimedia delivers fourth quarterly revenue downgrade in a row. By Mark Sweney
September 2012
Greenslade
Publishers go to war over new NRS figures - not many dead
Roy Greenslade
Roy Greenslade, in looking at the combined data for print and digital readerships, sees virtue in the 'monthly reach' metric
June 2012
ZenithOptimedia halves TV ad revenue growth forecast
Media buying network reflects concern that 'summer of love' will not appear, but predicts healthy increase for digital. By Mark Sweney
May 2012
Paul Dacre sells nearly three-quarters of Daily Mail company shares
Editor-in-chief sells 100,207 shares in parent company Daily Mail & General Trust at £4 each, leaving him just 37,207
