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Advert review

15 November 2018

  • John Lewis Christmas advert 2018<br>Embargoed to 0001 Thursday November 15 Undated handout image issued by John Lewis &amp; Partners of their 2018 christmas advert, The Boy &amp; The Piano, which stars Sir Elton John and his first hit Your Song. PRESS ASSOCIATION Photo. Issue date: Thursday November 15, 2018. See PA story CONSUMER JohnLewis. Photo credit should read: John Lewis &amp; Partners/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

    Elton John's John Lewis Christmas ad: it could have been so different

    The retailer’s festive advert has the singer recalling heartwarming memories. What if it had focused on some of the artist’s less endearing moments?

10 November 2017

  • Just who left a badly-wrapped package under the tree? A home invader?

    A shrugging note that says: 'Will this do?' – John Lewis Christmas ad review

    Moz the Monster – who lurks under a child’s bed and deprives him of sleep – could be a metaphor for the horrors of 2017. But even Michel Gondry can’t save the store’s festive ad from formulaic nothingness

6 February 2017

  • Buick Pee Wee Commercial with Cam Newton and Miranda Kerr for 2017 Super Bowl<br>LOS ANGELES, CA - JANUARY 13: Quarterback Cam Newton #1 of the Carolina Panthers (L) and model Miranda Kerr pose for a photo at 'Buick Super Bowl ad featuring the cascada and encore with football star Cam Newton and supermodel Miranda Kerr' on January 13, 2017 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for Buick)

    Super Bowl commercials: best and worst of 2017

    Whether they were packed with celebrities or hinted at the political climate, here are the Super Bowl ads that made a splash this year

2 February 2015

  • nationwide dead kid ad

    Nationwide's tone-deaf 'dead kid' spot was the nadir of Super Bowl ads

    This year’s Super Bowl ads were a mix of celebrity self-deprecation, puppies and inspirational moments – before the insurance firm went and ruined the love-in

8 November 2013

  • Morrisons Christmas advert 2013

    Christmas TV adverts 2013 – review

    From the John Lewis cartoon about a rabbit and a bear to Ant and Dec's gingerbread massacre, this year's Christmas adverts are an odd bunch. Stuart Heritage reviews five of the big hitters

9 November 2012

  • John Lewis uses Power of Love for its Christmas campaign

    Retailer selects Gabrielle Aplin's cover of Frankie Goes to Hollywood song for its Christmas campaign. By Mark Sweney

3 April 2011

  • The 'M&S girls'

    It's time for the cheesy Marks and Spencer adverts to stop

    Please. Even Twiggy looks embarrassed in that paisley kaftan

20 September 2010

  • A word on our sponsors – Ikea cats

    Leo Benedictus's advert review: The furniture chain's new TV spot appears at first to be no more than cat porn

21 May 2010

  • World Cup 2010: A word on our sponsors - Nike write the future

    Paolo Bandini: It's not Brazilians doing their thing in an airport, but this latest World Cup offering is suitably heavyweight

18 May 2010

  • Jack Charlton Carlsberg beer ad

    A word on our sponsors: Carlsberg's team talk

    Leo Benedictus's advert review: If Carlsberg did team talks … England would soon descend into sentimental lunacy

21 April 2010

  • A word on our sponsors: Total eclipse of the card

    Leo Benedictus's advert review: How should Mastercard thank its customers? By getting Bonnie Tyler to dress up as an angel and ambush them. Obviously

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