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Brand

December 2015

  • New educational pavilion 'Climate, Animals, People' in Wroclaw's Zoo<br>epa05074232 Visitors during the opening of the new educational pavilion 'Climate, Animals, People' in Wroclaw Zoo in Wroclaw, Poland, 18 December 2015. The pavilion, part of the 'Two poles-the whole World' project, is a multimedia exhibition to draw attention on climate change, including global warming and its consequences, as well as the protection of species occurring on the poles. The building with an area of 300 square meters cost about 600 thousand euros. EPA/MACIEJ KULCZYNSKI POLAND OUT

    Values-led business
    Did our 2015 sustainable business predictions make the grade?

    Matt Wheeland
    Every December, we ask top sustainability professionals for their forecast of the year ahead. Here’s how last year’s predictions measured up

August 2015

  • 'Maleficent' film premiere, Los Angeles, America - 28 May 2014<br>Mandatory Credit: Photo by Matt Baron/BEI/REX Shutterstock (3777973eq) Jared Fogle 'Maleficent' film premiere, Los Angeles, America - 28 May 2014

    Values-led business
    Subway's silence over the Fogle fiasco leaves a bad taste

    Jonah Sachs
  • Ferris wheel reflected in mirror

    Values-led business
    Businesses do – and should – play a role in creating a better society

    Andrew Winston

July 2015

  • BGYKTX Akosua Boadu harvesting, on her farm in village of Amankwaatia. Image shot 08/2009. Exact date unknown.cocoafarmerharvestGhanaAfricapodbeantreemachete

    Business sustainability: tales from the front lines
    Hershey's uses more certified sustainable cocoa, but farmers may not be seeing the benefits

    The chocolate company has committed to sourcing 100% of its cocoa from certified sustainable sources by 2020, but certification may not be enough to ensure better pay for farmers
  • clippers coach

    Leadership
    Why I like the new Los Angeles Clippers logo, even if I'm the only one

    Jonah Sachs
    Fans may be snickering, but Jonah Sachs argues big brands like McDonald’s and Sears could learn a thing or two from the basketball team’s gutsy rebrand
  • Following the Supreme Court ruling on same-sex marriage, companies have been flying the rainbow flag on their social media channels to show their support of gay rights. But is it enough?

    Values-led business
    Beyond tweets and logos: why the Supreme Court decision on gay rights was a business victory

    Companies were quick to show their support for same-sex marriage, but marriage equality brings business benefits beyond marketing

June 2015

  • Mac and cheese

    Values-led business
    Big food is going green, but will consumers buy in?

  • Sirikul Laukaikul

    Leadership
    Karma marketing: can the idea of 'branding like a Buddhist' change corporate mindsets?

May 2015

  • Unilever HQ in Rotterdam

    Values-led business
    Unilever, Patagonia cement their positions as the world's most sustainable brands, says new report

    Interface, Marks and Spencer, Ikea and Nestle also made the list of top ranked companies in this year’s Sustainability Leaders Report
  • Personal wipes have become the bane of sewage systems everywhere now that adults are using them. The industry is starting to develop more easily degradable products in response.

    Values-led business
    Don't believe the label 'flushable': disposable wipes clog sewers around the world

    Grownups are now using the same wipes once reserved for babies, leading to millions of dollars of sewer problems. A New York City bill takes aim at the lack of transparency – and mislabeling – some say is to blame
  • worker IKEA

    Values-led business
    Consumers are more likely to spend money on companies that care, a new study finds

    It pays for companies to find ways to benefit customers and society beyond their products, according to a new study by ad agency Havas

April 2015

  • Dhaka Factory

    Leadership
    Protecting a tangled workforce that stretches across the world

  • Coal plant

    Leadership
    In Washington, a handful of corporations lobby against climate change

March 2015

  • christmas story

    Sustainable living
    'Sustainability': is it a dirty word?

  • TV Host

    Social impact
    Donations for views: will you watch more TV if it makes charities money?

February 2015

  • red junglefowl

    Values-led business
    Design for the birds: building better homes for chickens

    Chicken-centered design aims to make farms more humane – and more profitable

January 2015

  • gay marriage

    Reflections and predictions 2015
    2015 will be the year brands take a public stand on social issues

    Jonah Sachs
    Instead of just touting their own sustainability, this year brands will focus on gender equality, racial justice, climate change and more

October 2014

  • environment trash recycle aluminum cans

    Circular economy
    Why are major beverage companies refusing to use a 90% recycled can?

    Recycling aluminum cans is cheap and efficient. So why won’t Coke, Pepsi or Budweiser use them?
  • Syncronised swimmers

    Sustainable living
    Why rivals like PepsiCo, Coca Cola, Unilever and P&G are joining forces

    Business competitors have realised that greater impact can be achieved by working in close alliance on big sustainability issues
  • Gay rights activist in India

    Gay rights in the workplace: the evolving corporate response

    Companies that once openly discriminated against gay people have become advocates for LGBT equality
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