Sustainable branding
Sustainability has proven to be a strategic and profitable aspect of business and a brand-strengthening asset. This series will focus on the importance of a brand’s sustainability – both actual and perceived – to the relationship it has with its customers, and how leveraging that sustainability can strengthen a brand’s identity and create long-term value.
Should brands better communicate their sustainability performance?
Brands will boast until the cows come home about their performance, but tend to be shy when it comes to championing their own green credentials. Oliver Balch says it's time to speak up
Green brands: why sustainability stories must be matched by action
Sustainability has much to recommend it, but brands must ensure they walk the walk as well as talk the talk
Best Global Green Brands 2013
Interbrand's annual report on the world's top 50 sustainable brands reveals how the best green reputations depend on a close alignment between performance and perception
What are the top global green brands?
Companies can be perceived as being green when they are not, while others could do more to promote their sustainability. A new report picks out the brands that get the balance right
