The social business
Matthew Yeomans' weekly column on the intersection between technology, social media and sustainable business.
Communicating sustainability: the rise of social media and storytelling
Companies are increasingly using digital platforms and smart editorial approaches to highlight their sustainability activity, says Matthew Yeomans
Why crowdsourcing should become part of a company's DNA
Dismissing crowdsourcing as another marketing fad fails to see how communities are driving new sustainable business ideas, says Matthew Yeomans
Is the term sustainability fit for purpose?
Some businesses are limiting the use of the word sustainability in communications, but ultimately it's the philosophy that matters, says Matthew Yeomans
Minecraft Block by Block: Gaming for sustainability
Minecraft, a virtual reality game, is sowing the seed for the next generation of sustainability action, argues Matthew Yeomans
Can social media drive real sustainable change?
How can bringing social media and sustainability principles together help reshape companies and make their operations more transparent, collaborative and creative?
Foodhub and FoodEx take on industry giants to distribute food sustainably
Collaboration between the two ventures has the power to shake up highly inefficient ways of transporting food, says Matthew Yeomans
Does Benetton's new social media campaign for social justice stack up?
Benetton's 'Unemployee of the year' campaign makes innovative use of social media to talk sustainability but will it have a positive impact on the knotty issues it addresses?
Using social media to raise consumer awareness on water scarcity
How can businesses use social media to raise awareness of and drive action on water scarcity issues, asks Matthew Yeomans
Social media can provide eureka moments for sustainable business
Online customer feedback is a golden opportunity for companies to strengthen community ties and build a better, more sustainable business
Social media #fail: how Greenpeace let Shell off the hook over Arctic drilling
Greenpeace has an impressive track record on social media engagement so why has its most recent campaign, an elaborate hoax of Shell's Arctic exploration, seemingly flopped?
Rising above the glut of infographics
Infographics are great for telling stories about sustainability, but not all good ideas need to be turned into one
The internet of things: how connected devices can drive sustainability
Technology that connects people and objects with online identities is only as good or bad as the way we choose to use it, says Matthew Yeomans
Salesforce and Oracle could become social media sustainability pioneers
Key acquisitions by the rival tech giants may be game-changing moves for social media and energy efficiency in business, says Matthew Yeomans
Why GM pulling ads from Facebook is good for social media communication
As GM cancels its $10 million Facebook advertising budget, Matthew Yeomans argues it paves the way for storytelling that inspires rather than assaults
How can sustainability communicators establish a social media voice?
Understanding which type of platform and community is most appropriate to your story is key, says Matthew Yeomans
Big Data means power – which can also be harnessed to advance sustainability
As the Big Data economy continues to grow, Matthew Yeomans explores how it can be utilised to achieve social good
Big Society Capital will need a skilful social media campaign behind it
If the £600m fund is to prove its value, it will need to be communicated through a medium that is deemed authentic
Why companies need to beware the KONY effect
Smart companies will be fully aware of the harm viral video campaigns by pressure groups like Invisible Children and Greenpeace can do to their brand, says Matthew Yeomans
#FAIL: authenticity is the key to avoiding social media screw-ups
Matthew Yeomans explains the basics of crisis communication and how to deal with information that is spreading virally
How social media could raise British Gas's sustainability drive to another level
The company is offering free insulation to the poor and elderly, yet is relying on the telephone to market this worthy message
About 21 results for The social business 
