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Google Tests Verified Check Marks In Search Results To Help Users Identify Trustworthy Businesses Online
This move aims to protect users from fake websites that impersonate legitimate businesses, potentially spreading false information and damaging brand reputations.
A Google spokesperson confirmed the test on Friday.
Google is testing a new feature that adds check marks next to certain companies in its search results to help users identify verified sources and avoid fraudulent websites. This move aims to protect users from fake websites that impersonate legitimate businesses, potentially spreading false information and damaging brand reputations.
A Google spokesperson confirmed the test on Friday, stating that the company regularly experiments with new features to help users identify trustworthy businesses. The current test involves showing these checkmarks next to verified businesses in search results, providing users with visual confirmation of authenticity.
Fraudulent websites often appear in search results, leading users to interact with deceptive content that can mislead them about a business or service. By introducing check marks for verified companies, Google hopes to enhance trust and improve online safety for shoppers and general users alike.
In addition to this new feature, Google already employs automated systems designed to detect and block "scammy" or fraudulent pages from appearing in its search results. These systems help reduce the likelihood of users encountering malicious content when searching for businesses or services online.
The development was first reported by The Verge, which noted that it had seen blue verified checkmarks next to the official site links of major companies like Microsoft, Meta, and Apple in search results. This feature appears to be part of a broader effort by Google to enhance user confidence and security while navigating online search results.
The check mark experiment is currently in a limited testing phase, and there is no word yet on when or if it will be widely implemented across all search results. Nonetheless, this test represents Google's continued commitment to improving user safety and trust in its search engine.
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Moinak Pal author
Moinak Pal is a full-time tech geek whose daily work involves smartphones and gadgets. He occasionally hits the kitchen floor for some cooked up boile...View More
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