Best Apple Watch deals in October 2024

Apple Watch 10 models shown at Apple event
(Image credit: Future)

A fresh batch of Apple Watch deals is on the horizon. Now that the Apple Watch 10 is out, retailers are discounting the price of various Apple Watches. 

Currently, the best Apple Watch deal comes from Amazon. You can get the new Apple Watch 10 (GPS/41mm) on sale for $382 at Amazon. That's the best price available now for the current-gen Apple Watch. 

Whether you're searching for deals on the Apple Watch SE or the latest Apple Watch 10, here are the best sales right now. Plus, make sure to read our guide on the Apple Watch 10 vs Apple Watch 9 to see whether Apple's new watch is worth the upgrade.

Editor's Tip: Amazon tends to offer the best Apple Watch deals of all the retailers. However, the deals change rapidly and vary based on size/color and connectivity. Your best bet is to check the Apple Watch/Amazon homepage, which lists every model of the Apple Watch (along with any price drops). Remember to click through the model you want because at times Amazon will offer hidden coupons/discounts that you can only see via the product page. Active promos will be applied during the final checkout stage. 

Best Apple Watch deals right now 

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Apple Watch deals

Apple Watch 10 (GPS/42mm): was $399 now $382 @ Amazon

Apple Watch 10 (GPS/42mm): was $399 now $382 @ Amazon
The new Apple Watch boasts a thinner/lighter design, faster charging, and a new FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. It's available for preorder now and will ship on September 20. It's available in 42mm and 46mm sizes for $399 and $429, respectively. There are also GPS/Cellular models from $499. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people. 

Apple Watch sale: buy two, get $300 off @ AT&T

Apple Watch sale: buy two, get $300 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. Buy two watches and you'll get $300 off your total price. You'll need to purchase your watch via an installment plan and activate both watches on your wireless plan. You'll then get bill credits over the span of 36 months. The sale includes the Apple Watch 10, Apple Watch Ultra 2, and more.

Apple Watch 9 (GPS/41mm): was $399 now $299 @ AmazonPrice check: $329 @ Walmart | $399 @ Best Buy

Apple Watch 9 (GPS/41mm): was $399 now $299 @ Amazon
The Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $329 @ Walmart | $399 @ Best Buy

Apple Watch Ultra 2 deals

Apple Watch Ultra 2: was $799 now $734 @ AmazonPrice check: $799 @ Best Buy | $799 @ Target

Apple Watch Ultra 2: was $799 now $734 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. It includes a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $799 @ Best Buy | $799 @ Target

Apple Watch SE deals

Apple Watch SE 2022 (GPS/40mm): was $249 now $189 @ AmazonPrice check: $199 @ Best Buy | sold out @ Walmart

Apple Watch SE 2022 (GPS/40mm): was $249 now $189 @ Amazon
The current-gen Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. It's now at its lowest price ever.
Price check: $199 @ Best Buy | sold out @ Walmart

Apple Watch deals history

Swipe to scroll horizontally
ModelApple Store (MSRP)Lowest price
Apple Watch 9 (GPS/41mm)$399$299
Apple Watch Ultra 2$799$699
Apple Watch SE (GPS/40mm)$249$179
Apple Watch Ultra$799$629

Apple Watch Series 10

(Image credit: Future)

Apple Watch Series 10 deals

Apple's new flagship

Display: 42mm and 46mm OLED Retina | Processor: S10 dual-core | Onboard storage: 32GB | Battery: 18 hours | OS: watchOS 11 | Water resistant: Yes | Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Wide-angle OLED display
10% lighter
Sleep apnea detection
Same 18-hour battery life

The Apple Watch 10 offers a thinner/lighter design with bigger OLED displays for an improved new feel on your wrist. In terms of new features, Apple's new watch includes Sleep apnea detection, faster charging, and a stellar color selection. The Apple Watch 10 also has a new speaker and mic system. They work by improving call quality through voice isolation and letting you play music out loud through the built-in Apple Watch speaker. 

Unfortunately, the Series 10 has the same 18-hour battery life found in its predecessor, but at least you'll get faster charging. Additionally, the Blood Oxygen app remains disabled due to an import ban that says Apple infringed on a SpO2 sensor patent owned by health tech company Masimo

That said, in our Apple Watch 10 review we called it the Apple Watch to get if you're in need of a new smartwatch. 

Apple Watch Series 9

(Image credit: Future)

Apple Watch Series 9 deals

Apple's new flagship

Display: 41mm and 45mm OLED Retina | Processor: S9 dual-core | Onboard storage: 32GB | Battery: 18 hours | OS: watchOS 10 | Water resistant: Yes | Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Larger display
Comes with USB-C magnetic charger
Same 18-hour battery life

The Apple Watch 9 is the best smartwatch on the market. The internal upgrades make a difference, the double tap gesture is super handy, and no one should take for granted the environmental statement this year's family of Apple Watch devices make. In our Apple Watch 9 review, we said it's not a noteworthy upgrade if you have a Series 7 or Series 8, but if this is your first Apple Watch or if you're upgrade from a much older model, the Series 9 is as future-proof as you can get. 

In terms of deals, the Apple Watch 9's price plummeted to $329 over the holiday season. That remains its lowest price to date. However, it can be frequently found on sale for $349 at major retailers like Amazon and Best Buy. As with most Apple Watch deals, we recommend checking different colors and sizes to see which model has the lowest price on any given day. 

Apple Watch SE (2022) shown on wrist

(Image credit: Tom's Guide)

Apple Watch SE (2022) deals

Apple's budget smartwatch

Display: 40mm and 44mm OLED Retina | Processor: S8 dual-core | Onboard storage: 16GB | Battery: 18 hours | OS: watchOS 9 | Water resistant: Yes | Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

New, lower price
Same chipset as Apple Watch 8
No always-on display

The Apple Watch SE (2022) is Apple's new mid-tier watch. It packs the same chipset found in the Apple Watch Series 8, but for a lower price. Priced at $249, it's even $30 cheaper than the previous-gen Apple Watch SE. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. 

In terms of design, the new Apple Watch SE (2022) looks like a resurrected Apple Watch Series 4, with thicker bezels than those on the Apple Watch Series 8 and Apple Watch Series 7. The the bottom casing is now made of nylon composite materials that are color-matched to the bezel. You can't see it when it's on your wrist, but it's a subtle change that we like. Performance-wise, it's noticeably more sharp the original original Apple Watch SE's since it went from using theS5 chipset to the S8 chipset.

In terms of Apple Watch SE deals — Amazon is already offering a modest $10 discount on the larger 44mm Apple Watch SE 2022 model. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.