Prime Day in October: the best early TV, headphone and hi-fi deals for Amazon's Big Deal Days

We're just a few short days away from Amazon Prime Big Deal Days (which runs from 8th to 9th October). It's Prime Day in October, with deals promised on products made by Sony, LG and Bose, among others. Expect TVs, wireless headphones, Bluetooth speakers and home cinema systems to feature.

Last summer's Prime Day saw deals like the Google Chromecast with Google TV streaming device for just £30 (that's half price), and the B&W Px7 S2 wireless headphones for £238 – that's 20 per cent off the usual retail price.

When Amazon sneezes, other retailers catch a cold. In the US, Walmart will start its Holiday Deals event on the same day as Prime Big Deal Days (8th October). And you can bet other retailers – both here and in the US – will get in on the sales action too (John Lewis will have no choice, since resurrecting its "Never knowingly undersold" policy).

Amazon's sale might not have started yet, but there are already deals worth checking out. All of the below recommendations are approved by us – the products featured have either been reviewed by us, or are closely related to a product we have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say). Every entry on this list and across all our deals pages has also been thoroughly price-checked, with the product's recent price history factored in, to ensure you're actually getting a good deal.

Let's see what's around.

Quick links

Editor's picks: the best early Prime Day deals overall

Sony WH-1000XM5 was £380 now £260 at Amazon (save £120)What Hi-Fi? Awards winnerRead our Sony WH-1000XM5 review

Sony WH-1000XM5 was £380 now £260 at Amazon (save £120)
The over-ear siblings to Sony's Award-winning earbuds, these wireless ANC headphones are class leaders in their field... with or without a discount! Bargains this Prime Day. What Hi-Fi? Awards winner
Read our
Sony WH-1000XM5 review

Marantz SA-10was £6999now £3999 at Peter Tyson (save £3000)Five starsRead our Marantz SA-10 review

Marantz SA-10 was £6999 now £3999 at Peter Tyson (save £3000)
It's been a few years since we've reviewed this incredibly talented disc player, but at half off its RRP and £2000 less than when we reviewed it, it's an incredible deal that's a no brainer if you're building a premium system. Five stars
Read our
Marantz SA-10 review

Sony TA-AN1000 AV amplifier was £999now £899 at Amazon (save £100)Read our Sony TA-AN1000 review

Sony TA-AN1000 AV amplifier was £999 now £899 at Amazon (save £100)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market. (It has dropped as low as £799, but this is still a good deal.)
Read our Sony TA-AN1000 review

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review
Lowest ever price

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

4 months' Amazon Music Unlimited was £40now FREERead our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was £40 now FREE
Make a massive saving on Amazon's dedicated streaming platform for four whole months up until 10th October. Normally £10.99 a month (£9.99 for Amazon Prime members), you can now save around £40 with this deal.
Read our Amazon Music Unlimited review

Focal Elegia was £799now £349 at Sevenoaks (save £450)Read our Focal Elegia review
u00a3450 OFF PREMIUM CANS

Focal Elegia was £799 now £349 at Sevenoaks (save £450)
We're astonished that a pair of headphones are enjoying such a massive discount, so this could mean that the Elegia, which are now a few years old, are nearing the end of their lifespan. If that's the case, it could be time to snap up a pair of the Focal Elegia at the lowest price they've ever been, and probably the lowest price they ever will be.
Read our Focal Elegia review

Audiolab 6000N Play was £449now £249 at Peter Tyson (save £200)Read our Audiolab 6000N Play review

Audiolab 6000N Play was £449 now £249 at Peter Tyson (save £200)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £249 price.
Read our Audiolab 6000N Play review

Sony WF-C700Nwas £99now £79 at Amazon (save £20)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £79 at Amazon (save £20)
These are a step up from the C500, but not as advanced as the range-topping 1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price. What Hi-Fi Awards winner
Read our
Sony WF-C700N review

Samsung Galaxy Buds 3 Pro was £219now £169 at Amazon (save £50)Deal also at CurrysRead our Samsung Galaxy Buds 3 Pro review

Samsung Galaxy Buds 3 Pro was £219 now £169 at Amazon (save £50)
We found it very hard to resist the charms of the Samsung Galaxy Buds 3 Pro, such is their affable and appealing nature. Not only do they sound lively, clean and propulsive, but they're also packed with features which make them a hugely attractive proposition if you're a Samsung Galaxy user. We've never seen the Buds 3 Pro drop at all before, so a £50 first-time discount is tempting.
Deal also at Currys
Read our
Samsung Galaxy Buds 3 Pro review

Sony HT-A3000 was £599 now £399 at Amazon (save £200)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £399 at Amazon (save £200)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Audio Pro Addon C3 was £280now £119 (save £161)Five starsRead our Audio Pro Addon C3 review

Audio Pro Addon C3 was £280 now £119 (save £161)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically, it could be the best time to buy. Five stars
Read our
Audio Pro Addon C3 review

Best early headphones deals

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)Five starsRead our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)
The kings of noise-cancelling have done it again. These noise-busting 'buds boast class-leading ANC, wonderfully entertaining sound quality, and superb comfort levels. And now they're enjoying a huge discount which shouldn't be ignored. Five stars
Read our
Bose QuietComfort Ultra Earbuds review

Sony WF-C500was £90now £37 at Amazon (save £53)What Hi-Fi? Awards winnerRead our Sony WF-C500 review

Sony WF-C500 was £90 now £37 at Amazon (save £53)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth the investment. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5, and are available in black, white, orange and green. What Hi-Fi? Awards winner
Read our
Sony WF-C500 review

Sony WH-1000XM5 was £380 now £260 (save £120)What Hi-Fi? Awards winnerRead our Sony WH-1000XM5 review

Sony WH-1000XM5 was £380 now £260 (save £120)
The over-ear siblings to the earbuds above, these wireless ANC headphones are class leaders in their field... with or without a discount! Bargains this Prime Day. What Hi-Fi? Awards winner
Read our
Sony WH-1000XM5 review

Samsung Galaxy Buds 3 Pro was £219now £169 at Amazon (save £50)Deal also at CurrysRead our Samsung Galaxy Buds 3 Pro review

Samsung Galaxy Buds 3 Pro was £219 now £169 at Amazon (save £50)
We found it very hard to resist the charms of the Samsung Galaxy Buds 3 Pro, such is their affable and appealing nature. Not only do they sound lively, clean and propulsive, but they're also packed with features which make them a hugely attractive proposition if you're a Samsung Galaxy user. We've never seen the Buds 3 Pro drop at all before, so a £50 first-time discount is tempting.
Deal also at Currys
Read our
Samsung Galaxy Buds 3 Pro review

Focal Elegia was £799now £349 at Sevenoaks (save £450)Read our Focal Elegia review
u00a3450 OFF PREMIUM CANS

Focal Elegia was £799 now £349 at Sevenoaks (save £450)
We're astonished that a pair of headphones are enjoying such a massive discount, so this could mean that the Elegia, which are now a few years old, are nearing the end of their lifespan. If that's the case, it could be time to snap up a pair of the Focal Elegia at the lowest price they've ever been, and probably the lowest price they ever will be.
Read our Focal Elegia review

Earfun Air was £50 now £25 at Amazon (save £25)Five starsRead our Earfun Air review
Half price!

Earfun Air was £50 now £25 at Amazon (save £25)
These true wireless buds were a bargain at their full launch price, so picking a pair up for half price is something of a no-brainer if you want good sound but are on a super tight budget. Five stars
Read our Earfun Air review

Cambridge Audio Melomania M100 was £169 now £149 at Amazon (save £20)Read our Cambridge Audio Melomania M100 review

Cambridge Audio Melomania M100 was £169 now £149 at Amazon (save £20)
The Cambridge Audio Melomania M100 go big on battery life, offering a total of 52 hours when the charging case is accounted for. They sound clean, detailed and extremely balanced, with a host of decent features rounding things off nicely. Certainly some of the finer mid-range earbuds around today.
Read our Cambridge Audio Melomania M100 review

Best early TV deals

LG OLED55G4was £2399now £1619 at Richer Sounds (save £780)Five starsRead our LG G4 review

LG OLED55G4 was £2399 now £1619 at Richer Sounds (save £780)
The LG G4 earned the full five stars from us when we tested it recently (in its 65-inch version), with our review deeming it to be easily one of the best TVs you can buy this year. This deal is the lowest price ever – just enter a code at checkout to redeem it – and comes with an LG soundbar worth £800.
Five stars
Read our
LG G4 review

Philips 48OLED809 was £1299 now £1049 at Richer Sounds (save £250)Read our Philips OLED809 review

Philips 48OLED809 was £1299 now £1049 at Richer Sounds (save £250)
If you want a 48-inch OLED TV this Philips 809 is one of the best prices you'll find. For your money you'll get a great blow your socks off home cinema experience complete with Philips Ambilight bias light tech. The 65-inch model earned five stars in our review.
Read our Philips OLED809 review

Sony Bravia 8 (K55XR80) was £2199now £1699 at Amazon (save £500)Read our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1699 at Amazon (save £500)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards.
Read our Sony Bravia 8 review

Amazon Fire TV Omni QLED 65in was £1000now £849 at Amazon (save £151)Read our full Amazon Omni QLED TV review

Amazon Fire TV Omni QLED 65in was £1000 now £849 at Amazon (save £151)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a serious bargain. Its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

Panasonic TX55MZ1500B was £2199now £1549 at Peter Tyson (save £650)Read our Panasonic MZ1500B review

Panasonic TX55MZ1500B was £2199 now £1549 at Peter Tyson (save £650)
While we reviewed the slightly larger size of this TV, we're confident that all of its positive attributes will apply to this 55-inch version. This Panasonic is brilliantly accurate when it comes to colours, is talented when displaying HDR content and it even sounds better than most TVs thanks to the built-in soundbar.
Read our Panasonic MZ1500B review

Amazon 43-inch Fire TV 4-series was £430 now £229 at Amazon (save £201)

Amazon 43-inch Fire TV 4-series was £430 now £229 at Amazon (save £201)
We haven't yet tried out this model of Amazon Fire TV, however, considering the excellent on-board smart platform, comprehensive connectivity options and great voice controls, you'll be hard-pressed to find a TV that offers this much for the same price.

Best early hi-fi deals

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)Five starsRead our Triangle Borea BR08 review
Five-star speaker deal

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more. Five stars
Read our Triangle Borea BR08 review

Sony PS-LX310BT Bluetooth was £249now £199 at Amazon (save £50)Five starsRead our Sony PS-LX310BT review

Sony PS-LX310BT Bluetooth was £249 now £199 at Amazon (save £50)
Here, Sony has generously given us a ‘plug and play’ fully automatic deck, including a phono stage, thrown in Bluetooth and priced it at the low end of the market. Very kind of it. Five stars
Read our
Sony PS-LX310BT review

Marantz SA-10was £6999now £3999 at Peter Tyson (save £3000)Five starsRead our Marantz SA-10 review

Marantz SA-10 was £6999 now £3999 at Peter Tyson (save £3000)
It's been a few years since we've reviewed this incredibly talented disc player, but at half off its RRP and £2000 less than when we reviewed it, it's an incredible deal that's a no brainer if you're building a premium system. Five stars
Read our
Marantz SA-10 review

Technics SL-1200GR2 was £1799 now £1549 at Amazon (save £250)Read our Technics SL-1200GR2 review
New deal

Technics SL-1200GR2 was £1799 now £1549 at Amazon (save £250)
With robust build quality and all the DJ trappings, it's little wonder Technics remains a go-to for fans of vinyl. The Technics SL-1200GR2 sounds punchy, clean and muscular and is a pleasure to use, and the whopping £250 off is a great deal.
Read our Technics SL-1200GR2 review

Audiolab 6000N Play was £449now £249 at Peter Tyson (save £200)Read our Audiolab 6000N Play review

Audiolab 6000N Play was £449 now £249 at Peter Tyson (save £200)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £249 price.
Read our Audiolab 6000N Play review

Bowers & Wilkins Formation Duo was £3499 now £1799 at Peter Tyson (save £1700)Five starsRead our B&W Formation Duo review
New deal

Bowers & Wilkins Formation Duo was £3499 now £1799 at Peter Tyson (save £1700)
The B&W Formation Duo have been around for a good while, but we can't think of a time when we've seen them drop this low. We originally tested them at £3499, but prices have often gone up rather than down, making this an absolutely outrageous discount. Five stars
Read our
B&W Formation Duo review

Roksan Caspian M2 was £1699now £999 at Richer Sounds (save £700)Five starsRead our Roksan Caspian M2 review

Roksan Caspian M2 was £1699 now £999 at Richer Sounds (save £700)
The price of the five-star Roksan Caspian M2 has fluctuated over the years, ebbing and flowing like the tides of the sea. This is one of the lowest prices we've ever seen, though, and while you'll need a Richer Sounds VIP membership to get that lovely low price, it's free and easy to join up. Discount on the silver finish. Five stars
Read our
Roksan Caspian M2 review

Technics SL-100C turntable was £950 now £749 (save £201)

Technics SL-100C turntable was £950 now £749 (save £201)
The plug 'n' play SL-100C is based on the Award-winning SL-1500C but forgoes the phono stage and is fitted with a different cartridge – Audio-Technica's VM95C. Now 25% off, this record player is worth a punt if you're looking for an entry-level deck from one of the most reputable brands in the business.

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400)
We don't see many audio products that bill themselves as being roughly three things at once, let alone ones that combine a headphone amplifier and a digital audio player with a built-in quad-DAC. This has to be one of the finest discounts we've seen all year. It's £50 more than its Prime Day 2024 price of £549, but still looks quite the bargain.

Best early home cinema deals

Wharfedale DX-2 was £450 now £249 at Peter Tyson (save £201)Five starsRead our Wharfedale DX-2 review

Wharfedale DX-2 was £450 now £249 at Peter Tyson (save £201)
The DX-3 has superseded Wharfedale’s DX-2 speaker package, however, with both systems earning five-star ratings you can’t go wrong with either. This latest price drop brings the DX-2 down to just £249 (if you're a member of Peter Tyson's VIP club). We thought it was great value for money at launch, now you can get your hands on this system for even less. Five stars
Read our Wharfedale DX-2 review

Hisense HS214 was £129 now £79 at Amazon (save £50)Read our Hisense HS214 review

Hisense HS214 was £129 now £79 at Amazon (save £50)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit. It previously dropped to £67 during Prime Day 2024.
Read our Hisense HS214 review

Sony HT-A3000 was £599 now £369 at Amazon (save £230)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £369 at Amazon (save £230)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Harman Kardon Citation Multibeam 1100was £799now £299 at Peter Tyson (save £500)Read our Harman Kardon Citation Multibeam 1100 review

Harman Kardon Citation Multibeam 1100 was £799 now £299 at Peter Tyson (save £500)
This Sonos Arc rival has it where it counts – at full price, it earned four stars in our review, so with this discount it's a fantastic buy. It combines a broad but precise soundstage with HDMI passthrough and a simple set-up. This deal is exclusive to Peter Tyson VIP members.
Read our Harman Kardon Citation Multibeam 1100 review

LG Cinebeam HU715Q was £2999 now £1556 at Amazon (save £1443)Five starsRead our LG CineBeam HU715Q review
Nearly half price!

LG Cinebeam HU715Q was £2999 now £1556 at Amazon (save £1443)
The HU715Q is the most convincing case yet for swapping out your TV for an ultra-short throw projector. Naturally, it doesn't offer the inky blacks, striking contrast or next-gen gaming specs of a 77-inch LG OLED, but it does offer a vastly bigger and more cinematic picture – and for a lower price. Five stars
Read our LG CineBeam HU715Q review

Sony TA-AN1000 AV amplifier was £999now £899 at Amazon (save £200)Read our Sony TA-AN1000 review

Sony TA-AN1000 AV amplifier was £999 now £899 at Amazon (save £200)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market. It has dropped to £799 previously, but this is still a great deal.
Read our Sony TA-AN1000 review

Denon Home Sound Bar 550was £599now £499 at Richer Sounds (save £100)

Denon Home Sound Bar 550 was £599 now £499 at Richer Sounds (save £100)
This is a good deal on what looks like a very good soundbar. Dolby Atmos, DTS:X, HEOS built-in and AirPlay 2 support combine to make it one of the more feature-rich of its kind we've seen.

Amazon Fire TV Stick was £45 now £16 (save £29)

Amazon Fire TV Stick was £45 now £16 (save £29)
The latest video streamer from Amazon is 50% more powerful than the previous-generation model (2019 release) and adds HD (not 4K) streaming from plenty of video apps. Includes Alexa Voice Remote with power and volume buttons.

Best early wireless speaker deals

JBL Flip 6 was £129 now £89 at Amazon (save £40)Five starsRead our JBL Flip 6 review

JBL Flip 6 was £129 now £89 at Amazon (save £40)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. Lowest deal on black and blue colourways. Five stars
Read our
JBL Flip 6 review

Audio Pro Addon C3 was £280now £119 (save £161)Five starsRead our Audio Pro Addon C3 review

Audio Pro Addon C3 was £280 now £119 (save £161)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically, it could be the best time to buy. Five stars
Read our
Audio Pro Addon C3 review

B&O Beosound A1 2nd Genwas £239now £176 at Amazon (save £63)Five starsRead our B&O Beosound A1 2nd Gen review

B&O Beosound A1 2nd Gen was £239 now £176 at Amazon (save £63)
The chic little speaker delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its stylish design plus the bonus of Alexa smarts, and you're looking at a top Bluetooth speaker. An even better bargain at £63 off. Five stars
Read our
B&O Beosound A1 2nd Gen review

Amazon Echo Dot (5th Generation) was £55now £22 at Amazon (save £33)Five starsRead our Amazon Echo Dot (5th Generation) review
Better than half price!

Amazon Echo Dot (5th Generation) was £55 now £22 at Amazon (save £33)
It's no surprise that Amazon is offering heavy discounts on its own hardware, but even so, this Echo Dot deal is pretty stellar. This latest generation model is already down to almost half price. Did we also mention it's a five-star smart speaker? Five stars
Read our Amazon Echo Dot (5th Generation) review

Amazon Echo Popwas £45now £20 at Amazon (save £25)

Amazon Echo Pop was £45 now £20 at Amazon (save £25)
The Echo Pop looks like an Echo Dot sliced in half. It's built for smaller rooms, is powered by the AZ2 Neural Edge processor, and has Alexa onboard for all the usual smart home tricks. We haven't reviewed it, but Amazon's other Echo speakers have always tested well, and at under half price, it looks worth a pop.

Best early tablet deals

Apple iPad 2022 was £499now£329 at Amazon (save £170)What Hi-Fi? Awards winnerRead our full Apple iPad 2022 review

Apple iPad 2022 was £499 now £329 at Amazon (save £170)
The latest iteration of the standard iPad is a welcomed refresh in the design department, and the switch to USB-C was a long-overdue improvement. Apple pushed the boat out to commemorate its original tablet hitting double digits, but it also made it a fair bit more expensive. Available in Blue, Yellow, Silver and Pink. What Hi-Fi? Awards winner
Read our full Apple iPad 2022 review

Apple iPad (2021)was £369now£279 at Amazon (save £90)Five starsRead our full Apple iPad 2021 review

Apple iPad (2021) was £369 now £279 at Amazon (save £90)
The 9th Generation iPad is a stellar tablet, even two years after it launched. Its picture and sound both thoroughly impressed us, and it has some additional features over the newer model such as a headphone jack. Available in Space Grey and Silver. Five stars
Read our full Apple iPad 2021 review

Amazon Prime Day FAQ

What is Amazon Prime?

Amazon Prime Video displayed on a wall-mounted TV above a shelf.

(Image credit: Amazon)

In order to be eligible for Amazon Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.

In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

What is Amazon Prime Big Deal Days?

It's Amazon's autumn sale, essentially another Prime Day but in October rather than July.

Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

Prime Big Deal Days officially takes place over two days, but the deals can go on for weeks.

You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Big Deal Days, and cancel your membership without paying a penny. You scallywag, you.

When does Amazon Prime Big Deal Days 2024 start?

Prime Big Deal Days 2024 takes place 8-9th October 2024. Just like last year, it's a two-day affair.

When does Amazon Prime Big Deal Days 2024 end?

Prime Big Deal Days 2024 will finish at 23.59 on 9th October.

Amazon Prime Big Deal Days 2024 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.

2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2024 deals.

Is Amazon Prime Big Deal Days only once a year?

Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Spring Deal Days takes place in the spring, followed by Prime Day in the summer. Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November.

Amazon Prime Big Deal Days vs Prime Day

Wondering what the difference is between Prime Big Deal Days and Prime Day? It's really just the name. Both are two-day sales, and both see similar discounts on mostly the same products. It's just that Prime Big Deal Days takes place in October in the run-up to Black Friday, while Prime Day is a summer event.

What discounts are offered on Amazon Prime Big Deal Days?

There are plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.

But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.

What benefits do Prime members get on Amazon Prime Big Deal Days?

Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.

What are Prime Experiences?

Amazon introduced Prime Experiences at Prime Day 2023. These offered UK Prime members the chance to buy "limited-edition, once-in-a-lifetime" experiences during the sales event, including a trip to the set of Neighbours in Australia.

Amazon hasn't mentioned them since, so looks like it's quietly shelved the idea...

Is Amazon Prime Big Deal Days for everyone?

It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).

What Hi-Fi?

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  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply
  • SHaines
    Friesiansam said:
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    This really shouldn't be mysterious: Amazon Prime Days are some of the biggest shopping days there are. When they come around, folks look for whatever information they can find on what deals to expect. When everyone starts searching for specific terms, publishers make sure they have content covering those terms.

    If you go to literally any site that covers consumer electronics, they're covering Amazon Prime Day.
    Reply