by COB

All people really want from brands these days? Just be weird, wacky, and unapologetically playful. Brands that get your attention are the ones that dare to break the mould. That’s exactly why I teamed up with Ross Symons to create this concept for 1-800-FLOWERS.COM, INC. Sure, it’s attached to the Halloween trend, but it’s more than that—it’s about crafting visuals that hit you in the face with the unexpected. It’s the kind of stuff that makes you stop in your tracks. And while this isn’t real, it’s the kind of bold creativity brands should be chasing. Check out Ross's post to see how these AI masterpieces came together. 🫡

I’ve found my agency spirit animal… and it’s BBA Agencia - (Brand Building Ad).  These folks are 𝐮𝐧𝐡𝐢𝐧𝐠𝐞𝐝 in the best possible way. Look at their work—horrifically brilliant. The kind that makes you froth at the mouth with creative envy.  Absolute masters of their craft. 🫡 ----- BBA Ecuador Team: Bryan Recalde, Luis Barrera, Edwin Simbaña & Juan Francisco Torres Noboa -----

I don’t even work at Spotify, but damn, their remote work policy had me creating this concept OOH campaign. They're rewriting the rules, and I’m here for it. Who wouldn’t want to work like this? Heres to you, Spotify 🫡

If any brand should have been part of the SpaceX celebration, it’s Tabasco 🔥 It’s a shame Tabasco isn’t on LinkedIn to celebrate this, so I’ll do it for them. Can you think of other brands that should create content around this event? 🫡

I’m officially a Slayer Energy Creator! Honestly, this is wild 🥹 To be backed by a brand as fierce and unapologetic as Slayer—I’m still wrapping my head around it. Correct me if I’m wrong, but I think this makes Slayer the first energy drink brand to sponsor a creator on LinkedIn. From day one, this brand stood out for creators who don’t just “do,” they disrupt. And now, I get to carry that energy forward. So what’s next? Just you wait and see 🤘🏼 Huge thanks to Denis Vaden and the Slayer team for believing in me and letting me run with this. Let’s go make some noise. 🫡

Agencies should consider themselves lucky that this campaign isn’t in the running at The Loeries. Imagine going up against a campaign that literally 𝙘𝙝𝙖𝙨𝙚𝙙 𝙩𝙝𝙚 𝙨𝙪𝙣. No chance, right? This isn’t just elite creative work, it’s a whole new category of creative thinking.  ----- Shout out to the brilliant minds at DAVID Miami: Pancho Cassis, Sylvia Panico, Daniel Lobatón Morey, Carolina Vieira and Edgard Gianesi (AB InBev cc Marcel Marcondes Clarissa Pantoja) And the brilliant photographers who captured the magic:   Marcelo Maragn, Lucas D’Ortone, Diego Weisz, Nicholas Aguayo, Connor Trimble, Victor Eleuterio ----- 🫡

Last week, Slayer Energy did something no big brand ever has. No, I didn’t ask for anything. But the CEO, Denis Vaden, sent me an entire box of Slayer, a cap, and stickers—just off a simple LinkedIn interaction. Didn’t need to. Could’ve ignored me. But he didn’t. The crazy part? I’ve written about some of the biggest brands in the country—Checkers, Woolworths, Yoco, you name it—and I’ve never had a gesture like that from any of them. Most haven’t even engaged with my posts (massive L). So what does that tell you? Slayer Energy, a much smaller brand, is crushing it because they’re not playing by the usual rules—they're a brand that lives and breathes their brand strategy. If you want to build lifelong advocates, you don’t wait for the customer to come to you—you show up. PS. They're fvckn delicious 😮💨 PPS. Denis, you're a legend 🤘🏼 🫡