Cape Town Tourism

ITB Berlin 2025: Showcasing Cape Town on the Global Stage ITB Berlin once again proved why it’s a must-attend event for the global tourism industry. For Cape Town Tourism, it was an incredible opportunity to showcase our city, strengthen trade relationships, and gain valuable insights into the future of travel. The overwhelming response to our One Small World collaboration with New York City and Berlin, was a standout moment that reinforced the power of authentic storytelling and global partnerships. Key Takeaways: 1. Authentic Travel is Thriving – Visitors want immersive, local experiences. Cape Town’s diversity and neighbourhoods position us as a leader in this space. 2. SMEs Need More Global Access – Small businesses create the most authentic experiences, but stronger partnerships are needed to help them reach international travellers. 3. Outdoor & Adventure Travel Continues to Grow – Nature, adventure, and ‘calmcations’ (restorative escapes) are in demand, and Cape Town is perfectly positioned to offer them. 4. Sustainability is Non-Negotiable – Responsible tourism is no longer optional. Our Limitless Cape Town campaign is a great example of meaningful, inclusive tourism. 5. Connectivity Drives Tourism Growth – More flights = more visitors. Expanding air routes is key to Cape Town’s long-term success. 6. Cape Town’s Brand is Stronger Than Ever – ITB reinforced that Cape Town isn’t just a place—it’s an experience. Our local-first messaging is setting us apart. 7. Digital & Human Experiences Must Coexist – AI and smart travel tools are shaping tourism, but human connection remains the heart of a great travel experience. 8. Collaboration is the Future – Our One Small World partnership with NYC & Berlin showed how global cities can work together to enhance tourism. Looking Ahead Cape Town is in a powerful position. As sustainability, AI, and carbon-neutral tourism become key industry drivers, we’re ready to lead the way. Now it’s about turning insights into action—strengthening connections, embracing innovation, and growing Cape Town’s global impact. #CapeTownTourism  #ITBBerlin   #OneSmallWorld   #GlobalTourism   #ResponsibleTourism Enver Duminy Briony Brookes Carel Stadler

𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 🤝 Cape Town, New York and Berlin, hailed as the "coolest cities in the world" by travel magazines, have been working closely together for more than a year as part of their „One Small World“ partnership. Their goal is to develop innovative formats and programs tailored for an international, cosmopolitan audience." Enver Duminy, CEO of Cape Town Tourism, Glenn Hollister from United Airlines, Christian Klick, airline consultant, and Burkhard Kieker, CEO of #visitBerlin, discussed the opportunities, objectives, and challenges of this unique intercontinental city collaboration at ITB Berlin today. Julie Coker, President & CEO of New York City Tourism + Conventions, and her colleague, Chief Marketing Officer Nancy Mammana, addressed the audience via video message. … The Art of International Collaboration🤝 Kapstadt, New York und Berlin, von Reisemagazinen als „coolest cities of the world“ bezeichnet, arbeiten im Rahmen ihrer Kooperation „One Small World“ seit mehr als einem Jahr eng zusammen, um neue Formate und Programme für eine internationale, kosmopolitische Zielgruppe zu entwickeln. Über Chancen, Ziele und Herausforderungen dieser einmaligen interkontinentalen Städtekooperation haben heute Enver Duminy, CEO von Cape Town Tourism, Glenn Hollister von United Airlines, Christian Klick, Airline-Berater, und Burkhard Kieker, CEO von visitBerlin auf der ITB Berlin diskutiert. Per Videobotschaft richteten sich Julie Coker, Präsidentin und CEO von New York City Tourism + Conventions sowie ihre Kollegin, Chief Marketing Officer Nancy Mammana, an die Zuschauer:innen. #1smallworld #ITB2025 #ITBBerlin #Tourismus Video: visitBerlin, Maxi-Lena Schuleit

Our CEO Enver Duminy, alongside visitBerlin CEO Burkhard Kieker and United Airlines VP of Sales Strategy and Effectiveness, Glenn Hollister, were part of a panel discussion on The Art of International Collaboration at day 2 of ITB Berlin. In response to global mega trends such as sustainability, digitalization and evolving traveler expectations, Berlin, New York, and Cape Town have formed a unique alliance of destination marketing organizations (DMOs) to drive innovation and shape the future of urban tourism. This session explored how these DMOs are working together to tackle shared challenges, exchange strategies, and align their approaches. With the support of an industry partner, the collaboration highlights the power of cross-continental partnerships in fostering resilience and adaptability in the tourism sector. #ITBBerlin2025

Last night, we proudly showcased One Small World - a first-of-its-kind travelogue celebrating the unique partnership between Berlin, New York, and Cape Town at ITB Berlin. This collaboration highlights the deep cross cultural connections that unite these three iconic cities. We were honoured to be joined by Minister of Tourism Patricia De Lille, along with other esteemed guests, for an unforgettable evening of storytelling and discovery. 📹 Experience the journey for yourself—watch One Small World now: https://lnkd.in/ekaZge8Z

Yesterday, our Digital Marketing team, led by Rhoda Davids, facilitated an insightful workshop focused on Content Marketing and how to plan your digital content. 💻 The team shared best practices and key trends for 2025, simplified ways to integrate AI in your content plans, as well as shared hands on practical exercises to help build an impactful digital presence. The workshop was a great success, with engaging discussions, key takeaways, and enthusiastic participation. Attendees walked away with practical knowledge to continually build their digital presence. The positive feedback we received on the day highlighted the impact of these sessions.

This week Ireland plays host to the first ever Global Tourism Leaders Forum event, which brings together 100 senior tourism leaders from across North America, Europe, the Middle East and Asia.   This event is a collaboration between Fáilte Ireland and Destinations International, the leading global association of Destination Management Organisations, and will have a programme of educational and knowledge-sharing content and international relationship building opportunities. Ireland was selected to host this prestigious event as Fáilte Ireland is widely recognised as a global thought-leader in sustainable tourism development.    The conference features panel discussions, immersive learning opportunities, and roundtables with destination management and tourism leaders such as Prof Greg Clark CBE FAcSS, an expert in urban development and city strategy; Adrian Cooper, CEO of Oxford Economics, known for his profound economic forecasting and policy advice; and Fáilte Ireland CEO Paul Kelly, who shared details on the ambition for Ireland to be a leading accessible tourism destination.

Nothing says romance like watching the sun dip below the horizon, painting the sky in pink, orange, and gold hues. 🌅 Cape Town Tourism invites couples to fall in love again this Valentine's Day by chasing the city’s most romantic sunsets. Plus, Cape Town’s iconic yellow frames offer picture-perfect views and an extra touch of magic! Read more here: https://lnkd.in/dkW9H78n #LoveCapeTown #BestCityintheWorld #CapeTown2025 #TopDestination2025 #CapeTownSunsetLove

Another Mother City #1 🥇 Cape Town continues to lead globally after being ranked as 'The Best Long-Haul City Break in the World' among 2500 destinations in a survey of British travellers - beating global heavyweights such as Tokyo, Sydney and Los Angeles!🏆 Read more on the accolade here: https://lnkd.in/gePmfzGh

Cape Town International Airport recorded a year-on-year increase in passenger arrivals this December, signalling growing confidence in Cape Town as a premier global destination. 🌍 Cape Town Tourism CEO Enver Duminy shares insights into the key drivers behind this success and what it means for the city's economy. Listen to the full discussion here: https://shorturl.at/p8rWS

Cape Town once again proved it’s a city with something for everyone!   With vibrant attractions, increased spending from international visitors, and locals embracing the diverse offerings, Cape Town’s festive charm was undeniable. While some attractions faced weather challenges, they reported strong financial performance and unforgettable guest experiences. 🏝️ https://lnkd.in/dqhfZQvc