Eighty20

Highlighted fact from last week's FAD theme: Time. Read more and sign-up to Eighty20's Fact-A-Day Today: https://lnkd.in/dn_HwFN Providing daily facts since 2005 #factaday #eighty20 #marketresearch #customerinsights

The media landscape is evolving, presenting exciting new opportunities for brands to connect with consumers in fresh and innovative ways. Today, nearly everything on TV is available online within moments of airing, and instead of waiting for the radio to play your favourite song, you can stream it directly to your smartphone, anytime, anywhere. This digital transformation has redefined both the content we consume and how we interact with media. Read the full article here: https://lnkd.in/d3R2wXdQ

Media consumption has dramatically transformed in recent years. A decade ago, traditional platforms such as linear television, broadcast radio, and print media dominated our daily lives. Advertisers and media companies could count on audiences tuning into Top Billing at six on Saturdays, browsing through the Sunday Times or Weekend Argus, and listening to local radio stations during their commutes. Read the full Bizcommunity.com article here: https://lnkd.in/eQACMcUV

Steven Burnstone spoke recently about building a winning data strategy. We asked ChatGPT to write a fun poem about his talk. Let us know what you think... In a boardroom far, far away, The execs gathered ‘round on a stressful day. “We need more customers!” the CEO roared, “But first, our data must be explored!” The CDO, wise with spreadsheets in tow, Said, “Building a strategy isn’t just show! It’s dashboards, reports, and KPIs grand - Let’s make data work at our command.” “First, align with business goals,” they said, Or the analysts might just lose their head. “What’s our purpose, what’s the aim? Is it retention? Revenue? Or brand acclaim?” Then data wranglers entered the room, With cables, servers, and storage to groom. “We need governance!” the IT folks cried, “For messy data we cannot abide!” They dusted off fields and cleaned up rows, Banned naughty duplicates - oh, how it shows! With a "single customer view" to boast, The marketers raised their morning toast. Segmentation? Why, that’s the key! Let’s group by spend and frequency. A VIP here, a bargain-hunter there - Data told us who to pamper with care. Next, the AI team made a grand debut Predicting churn before it grew. “If Mrs. Smith stops buying shoes, Send a coupon - she’ll never refuse!” “Don’t forget security!” cried legal with fright, "Encrypt those bytes both day and night! GDPR and CCPA too, Or it’s fines we’ll pay - oh boo-hoo-hoo!" The CRM chirped, “Omnichannel, hooray!” “Talk to customers in every way - Online, in-store, or in their app - Give them deals before they nap!” Then with dashboards shining bright, The team worked morning, noon, and night. They tested A/B, they adjusted the trend, Learning data’s journey never ends. And thus, the strategy came to life, With dashboards humming, insights rife. The CEO clapped, “We’ve struck data gold! Now watch as customer love unfolds!” So here’s the moral, in verse and rhyme - A good strategy takes heart, sweat, and time. For data’s a dance, not a march or drill, And winning it takes both brains and skill. But if metrics fail or dashboards break, Just blame the data - and grab some cake! 🍰 Contact us to understand how we have helped clients build and execute winning data strategies here: https://lnkd.in/eMqTDVjh

Inflation changes SA’s coffee preferences: Here’s what Mzansi is drinking Read the The Citizen News article here: https://lnkd.in/dge_TK8i

Pretty sure not many of these are venomous plants

Highlighted fact from last week's FAD theme: Hiking Safety. Read more and sign-up to Eighty20's Fact-A-Day Today: https://lnkd.in/dn_HwFN Providing daily facts since 2005 #factaday #eighty20 #marketresearch #customerinsights

Kitskoffie se prys styg meer as enige ander Lees die Moneyweb artikel hier: https://lnkd.in/ekwTXAsp

Highlighted fact from last week's FAD theme: South African Festivals. Read more and sign-up to Eighty20's Fact-A-Day Today: https://lnkd.in/dn_HwFN Providing daily facts since 2005 #factaday #eighty20 #marketresearch #customerinsights

South African coffee enthusiasts find themselves grappling with an unsettling reality: the cost of their beloved brews has surged dramatically over the past year. Read the IOL News article here: https://lnkd.in/dMzXzrBb