Ipsos in South Africa

Generative AI (Gen AI) has been the source of a huge transformation within the advertising ecosystem. With limited human prompting, marketers can now use Gen AI to create text, audio, images, and video, saving significant human labour time and in turn increasing productivity. https://lnkd.in/dfrHWtZS

Dive deeper and explore the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU

Join us for a webinar on October 22nd to discover how GenAI-enabled personas can transform the utility and value of healthcare segmentations.

Today South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation. https://lnkd.in/dNF_GKgJ

Navigating the complexities of AI in qualitative research can be difficult, and this challenge is amplified by the rapidly expanding use cases being added at breakneck speed. One such capability being explored in academic circles is Gen AI’s conversational abilities. Could this have a role in qualitative research? What if you dialled into a virtual qualitative interview moderated by a bot powered by generative AI? Would it be able to build rapport, go beyond surface-level responses to understand motivations, emotions, and interpret non-verbal cues effectively? https://lnkd.in/dyPAUt5w

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 The Power of Trust: New opportunities and threats for brand affinity What makes us trust a brand? In a world flooded with information, misinformation, and even disinformation, consumers, want authentic messages from trusted sources. In this context, brands assume greater importance, becoming extensions of our own worldviews and values. But greater uncertainty now comes from changes in how and why we choose to trust some organisations and not others. The Power of Trust trend arises from the tensions created by the confluence of competing changes: rapid technological development and shifting attitudes towards global and local products heightens the power of brands, while also eroding the traditional advantages of incumbents. Dive deeper into this fascinating trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU 💬 Karthik Ramamurthy from Ipsos in UAE shares his views on this trend. What are your thoughts on the evolving power of trust in today's world? Share your insights in the comments below!

Ipsos Global Trends Available Now - https://lnkd.in/gP_M2uxU

Over promising and under delivering? Too many customers are being failed by brands too often! 56% say their experience as a customer is generally worse than promised by companies, according to Ipsos’ new Global Trends study. Check out Ipsos Global Trends for more insights: https://lnkd.in/gP_M2uxU Here’s to delivering better experiences and better outcomes for customers, employees, and organisations. Wishing you a happy CX Day from Ipsos!

Ipsos Global Trends' 10th anniversary edition, "In Search of a New Consensus: from Tension to Intention," presents a new framework of nine Global Trends based on 50,000+ interviews across 50 markets, representing 75% of the world's population and 90% of its GDP. It's the best tool for understanding societal, market, and individual contexts. By analysing attitudes across 50 markets, we uncovered 23 human values, each comprising strongly correlated questions. Mapping these values reveals their alignment, with distant values like Nativism and Global Outlook being less likely to be held by the same person. 23 Values that underlie the Trends - https://lnkd.in/gP_M2uxU

From the latest Ipsos Global Trends survey, it is interesting to see that, across the 19 markets Ipsos has tracked since 2013, the proportion who say they would like their country to be the way it used to be increased by nine points.    More than half (56%) now feel this way, compared with 47% in 2013.    The value of Nostalgia is more complex than simply suggesting everyone would like to live in the past, with significant variation by culture and demographics. Some markets stand out for particularly sharp turns to the past: nostalgic sentiment has more than doubled in Sweden and increased by around 20 points in Türkiye. This re-evaluation of the past is as strong in countries with more complex modern histories too: nostalgia has risen notably in Brazil, as well as Germany. At the same time, there has been no noticeable increase in some markets, among them Italy, China, the US, Belgium, and Japan.   Discover more on the different flavors of nostalgia around the world by accessing the report: https://lnkd.in/gP_M2uxU #IpsosGlobalTrends #GlobalInsights #foresight