Ornico

Daily Maverick has published a thought leadership article by our CEO, Oresti Patricios, titled “Journalists vs. Influencers: A Brand Intelligence Perspective on Media Convergence.” In this article, Oresti tackles a question posed by Koketso Rabanye : “Are journalists still important in the age of influencers?” He examines the unique roles that journalists and influencers play, along with their impact on media consumption, credibility, and public trust. This piece provides key insights for brands on navigating the convergence of these powerful forces in today’s media landscape. Read the full article on Daily Maverick to discover how brands can leverage both journalists and influencers effectively, while upholding credibility and ethical standards. https://lnkd.in/dhidv-M6

Take our Survey - PR Measurement in South Africa Needs Your Voice Ornico’s 3rd Annual South African PR Measurement Survey is here, and we need YOUR insights to shape the future of PR measurement in South Africa! Join us in advancing industry standards, identifying key trends, and helping PR practitioners grow stronger together. By participating, you’ll receive early access to the report and an invitation to a special webinar during AMEC’s Measurement Month, where global experts will share their perspectives on PR measurement. Don’t miss the chance to make an impact – take the survey today! https://lnkd.in/dDC-G-vM Your experience matters. Let’s elevate PR in South Africa, one insight at a time! #PRMeasurement #Survey

It’s not about posting the most; it’s about creating content that truly resonates. Our latest Financial Brands TikTok Report 2024: Strategies for Success reveals a crucial insight: brands with the highest posting frequency don’t necessarily win. In fact, the financial brand posting an average of 5.5 times per week had the lowest follower count and engagement. So, what works? High-quality, engaging content that connects with audiences on a deeper level—without constantly selling. Authenticity and value are what drive true engagement. Take a look at this graph to see the correlation between posting frequency and follower count across various companies. It’s clear: quality outshines quantity every time. To dive deeper and access all the insights, download the full report here: https://lnkd.in/dzKKncU3

It’s not about posting the most; it’s about creating content that truly resonates. Our latest Financial Brands TikTok Report 2024: Strategies for Success reveals a crucial insight: brands with the highest posting frequency don’t necessarily win. In fact, the financial brand posting an average of 5.5 times per week had the lowest follower count and engagement. So, what works? High-quality, engaging content that connects with audiences on a deeper level—without constantly selling. Authenticity and value are what drive true engagement. Take a look at this graph to see the correlation between posting frequency and follower count across various companies. It’s clear: quality outshines quantity every time. To dive deeper and access all the insights, download the full report here: https://lnkd.in/dzKKncU3

Calling all PR professionals in South Africa! Ornico's 3rd Annual South African PR Measurement Survey is here! This vital benchmark helps local PR practitioners measure their progress against global best practices like the Barcelona Principles 4.0. Why participate? ✅ Exclusive early access to key findings ✅ Invitation to an exclusive seminar to dive into actionable insights with industry experts ✅ Contribute to research shaping the future of PR measurement in SA Be part of the change! Take the survey now: https://lnkd.in/dDC-G-vM #PRMeasurement #PRTrends #Ornico #BarcelonaPrinciples #PR

📊 New Report: Financial Brands TikTok Report 2024: Strategies for Success 📊 Our latest report reveals how financial leaders like Discovery Limited and Standard Bank are leveraging TikTok to drive growth, boost engagement, and reach new, younger audiences. Key Insights for C-Suite: • Business Growth: TikTok is helping these brands grow awareness and impact their bottom line. • Emerging Markets: Tap into TikTok’s rapidly expanding, digital-first user base. • Data-Driven Strategy: Discover how financial brands are using TikTok data to track engagement, ROI, and brand lift. 💡 Access the full report for actionable insights: https://lnkd.in/dzKKncU3 #CLevelStrategy #BusinessGrowth #TikTokMarketing #DataDriven #EmergingMarkets

Catch Oresti at FIBEP Media Intelligence Congress in Cyprus! We're excited to announce that our CEO, Oresti Patricios, will be sharing insights at FIBEP’s Media Intelligence congress. Ornico, in collaboration with Medianet - Media Intelligence Made Smarter, Ruepoint, GlobalNews Group, and Truescope, participated in a groundbreaking global survey focused on media and marketing measurement. This pioneering effort brings together AMEC Measurement and Evaluation and FIBEP partners from across all continents, including underrepresented regions like Africa, Eastern Europe, and South America. Oresti will highlight: - Analysis of African media professionals' responses and their potential to drive industry growth. - Insights on the evolving relationship between PR and media to enhance collaboration in Africa and beyond. - Understanding regional differences and media dynamics to foster industry growth. - Shaping future media and communication strategies. Stay tuned for updates on the talk!

Introducing the Financial Brands TikTok Report 2024: Strategies for Success We’re pleased to share our latest comprehensive report, Financial Brands TikTok Report 2024, providing in-depth insights into how financial institutions are leveraging TikTok to engage new audiences and strengthen their brand presence. This new report explores the evolving role of TikTok in the financial sector, with a focus on South African leaders like Momentum, Discovery Limited, and Standard Bank. It offers data-driven strategies to help PR, social media, and digital marketing teams in financial companies harness the power of TikTok. 📈 What’s inside: Proven strategies from top-performing financial brands A comparison of TikTok use between South African and U.S. financial institutions Practical insights for driving engagement and building awareness through TikTok For those in PR, social media, or digital marketing, this report is an essential resource as you shape your digital strategies for 2024. 🔗 Download the full report here: https://lnkd.in/dzKKncU3 #TikTokForFinance #FinancialMarketing #DigitalStrategy #SocialMediaMarketing #PRInsights #OrnicoReports

Content Strategies on TikTok for Financial Brands Financial institutions on TikTok are adopting a range of content strategies to engage their audiences. Here’s a summary of the key approaches identified in our latest report: 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Strategically promoting products or services through engaging, creative content that resonates with audiences. 𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Highlighting company culture, employee experiences, and values to build trust and enhance employer reputation. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Focusing exclusively on promoting products or services in a straightforward, informative manner. 𝐁𝐫𝐚𝐧𝐝-𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Reflecting the brand’s identity through thematic content that reinforces brand personality without direct promotion. Refer to the image for a clear illustration of how financial institutions are leveraging these strategies. For a comprehensive analysis, download the full report. 👉 https://lnkd.in/dzKKncU3

TikTok Adoption Among Financial Institutions While TikTok is becoming a key platform for younger audiences, only 9 out of the top 20 financial institutions in South Africa are active on the platform. This shows there’s still significant untapped potential. Companies like Momentum and Discovery Limited are leading the way with creative, engaging content, but many others have yet to fully embrace the platform. Should more financial institutions adopt TikTok to reach younger audiences? Discover more insights in our full report, including how brands are navigating this space and the strategies that are driving success. 📥 Download it now to stay ahead of the curve. https://lnkd.in/dzKKncU3 #FinancialMarketing #TikTokAdoption