YONDER

✨AGENCY OF THE YEAR✨ YONDER walked away with 12 Awards at last night's MMA South Africa Smarties Awards Ceremony. Of our 14 submissions, we were awarded: 5 Gold🥇 5 Silver🥈 2 Bronze🥉 But that's not all... At the end of the evening, we simply couldn't believe our eyes when we were awarded Agency of the Year! Huge love to our clients and partner agencies who allowed us to have some fun, and drive business impact while we were at it. 2024 is going to be epic!🚀

Lights, camera, action! 🎬 YONDER's crew infiltrated the set of Prime Video's "The Shakedown" to bring you exclusive social content with the movies hilarious cast. Shot and edited for the Amazon Prime Video ZA social platforms. Take a peek at just one of many curated interview moments and if you haven’t watched the film yet, you’re seriously missing out! #YONDER #GROUPM #WPP #PRIMEVIDEO #THESHAKEDOWN #YONDERCREATES

Spotted: Caffeinated YONDERIANS in their native habitat👽 #YONDER #WPP #GROUPM #YONDERIANS

Elevating the streaming experience with Prime Video ZA apparel and accessories for their new series, The Morning After🌞. The YONDER crew arranged Prime Video merch that's out of this world in addition to curating a dynamic social media influencer team for amplification. It's all part of our commitment to creating immersive brand experiences that resonate with today's savvy streaming audience.📽️ Influencer: Jessica Hinds IG Handle: @thejesshinds #YONDER #WPP #GROUPM #PRIMEVIDEO #THEMORNINGAFTER #MERCHANDISE #INFLUENCERMARKETING

Digital Marketing Lessons from Viral Memes: What 'Woman Yelling at Cat' Can Teach Us. Virality isn't just a buzzword - it's the backbone of modern digital engagement. We're looking at a phenomenon that can make or break campaigns, turn people into influencers overnight, and send brand awareness through the roof. Virality is a phenomenon where a piece of content such as a video, image, article or a website, spreads rapidly! Virality is all about exponential organic reach. The biggest characteristic of viral content is that is has great emotional appeal and cultural relevance, evoking strong reactions from the audience and thus making it memorable and shareable. It's not enough to create something catchy, the content must become a social currency that enhances an individual's own identity and social standing. Enter, the "Woman Yelling at Cat" meme. This viral sensation dominated our feeds. Let's explore some factors that contributed to this content spreading like wildfire and how marketers alike can boost their viral potential. ▪️Relatability: The beauty of this meme? It is relatable. The two images are from completely different contexts, yet they capture a universally relatable moment of frustration and exasperation. Human beings are drawn to content that reflects their own experiences and ultimately, relatability always cuts through the noise. Inject that into your campaigns and you've got shareability. ▪️Adaptability / Versatility: What made this meme a sensation was that it fit every context and allowed the audience to project countless scenarios onto the odd pair, from politics to romance. The lesson here is that it is important to create flexible frameworks for your content and give the audience room for creativity and participation, allowing them to make it their own, and what does that produce, ah yes, the highly sought after UGC. ▪️Novelty: We can't talk about this meme without mentioning the absurdity of it all. A screenshot from "The Real Housewives of Beverly Hills" showing Taylor Armstrong in an emotional moment, paired with a photo of a confused-looking white cat sitting at a dinner table. This unlikely pairing is intriguing and automatically triggers curiosity. People often feel compelled to share content that provokes similar reactions. ▪️Shareability: Content that transcends platform boundaries is *chefs kiss*. A key factor in the 'Woman Yelling At Cat' meme's virality was its highly shareable nature. It was simply formatted and easy for the audience to share across their networks. Optimizing for social sharing should be a priority for digital marketing content success. With that said, while virality is lightning in a bottle, with the right framework, your campaigns will be best positioned to reach the stratosphere. 🚀 So, stay curious, stay creative and who knows - your next campaign with us might just break the internet.📲 #YONDER #WPP #GROUPM #VIRALITY #MEMES #CONTENTCREATION

404 Old Office Not Found: Upgraded to New Digs!🚀 Let us know in the comments if you want a part 2 of our new WPP Campus mini tour? #YONDER #GROUPM #WPP #NEWDIGS

Today, as we celebrate Women's Month, we want to shine a light on the incredible women who shape YONDER.  Our team is stronger, smarter, and more innovative because of the talented women who work here every day. From leadership and strategy to coding ground breaking solutions and creating award-winning work, these women bring their passion, drive, and brilliance to everything they do. To all the amazing women of YONDER—thank you for your dedication, and your relentless pursuit of excellence. You inspire us all to aim higher and be better. Let’s continue to create a future where every woman’s voice is heard and valued. Here’s to celebrating you—not just today, but every day. #WomenAtYONDER #StrongerTogether #GROUPM #WPP

Our digital experts have mapped out 5 key strategies to make your headlines and copy shine. 1. 🌍 Platform Power: Each platform has its own tribe. Speak their language! 2. 🎯 Audience Aim: Speak directly to your target readers When you know who you're talking to, your message resonates. Resonance builds connection and connection leads to ACTION! 3. 🖼️ Format Fit: Tailor your message to match your visuals. Consistent messaging across the artwork and copy creates a beautiful story. 4. 🏆 Eye On The Prize: What is the objective of the communication? Your copy has to be curated with purpose in mind. For example, in the instance of an engagement post for AWO social media, the post copy/caption would need to have a strong CTA. 5. ⏰ Timing: Publishing at the right time ensure maximum impact. Know when your audience is most engaged and tuned in! We’ve shared some of YONDER’s own copy honourable mentions. #YONDER #GROUPM #WPP #COPYWRITING #COMMUNICATION

YONDER and the Shoprite Group Make a Winning Play with Silver at the IAB Bookmark Awards!🥈🏉 YONDER, in partnership with the Shoprite Group, took home Silver in the "Bots, Messaging, and Dark Social" category at the IAB Bookmark Awards for our Sixty60 Scratch & Win - Rugby World Cup campaign! This achievement is a true reflection of our team's commitment to delivering impactful digital experiences. A huge thank you to everyone involved in making this campaign a success! #YONDER #GROUPM #WPP #IABBookmarks #AwardWinning #ShopriteGroup #Sixty60 #RugbyWorldCup

Did someone say... top of the charts?    We’re beyond excited to announce that YONDER has placed second amongst the Top 10 Specialised/Digital Agencies in South Africa on the MMA SMARTIES Business Impact Index 2023 in partnership with WARC!    The MMA SMARTIES Business Impact Index is a global index that identifies and ranks top agencies, brands, and tech innovators based on the renowned SMARTIES™ Awards. This accolade also feeds into the WARC Media 100 global index which spotlights the most awarded campaigns and companies in media worldwide.   We'd like to thank our incredible teams for making this achievement possible, and a huge congratulations to our fellow agencies.   #YONDER #GROUPM #WPP #MMA #SMARTIES