Brands For Less Group (BFL Group) region’s leading off-price retailer of fashion, homeware and toys, today announced a strategic agreement with global off-price retailer of apparel and home fashions The TJX Companies, Inc. (TJX), to sell a 35% stake in the business. The landmark transaction values BFL Group at an enterprise value of USD 1.2 billion. أعلنت مجموعة براندز فور لس، الشركة الرائدة في المنطقة في مجال تجارة التجزئة، اليوم عن توقيع اتفاقية استراتيجية مع شركة التجزئة خارج نطاق السعر العالمية للملابس والأزياء المنزلية "تي جيه إكس"، لبيع 35% من حصة الشركة وتقدر الصفقة القيمة السوقية لمجموعة براندز فور لس بمبلغ 1.2 مليار دولار أمريكي. #BFLGroup #TJX
BFL Group
البيع بالتجزئة
Dubai، United Arab Emirates ٢١٢٬٣٦٠ متابع
The BFL Group is one of the region's leading off-price retailer of fashion, toys and homeware.
نبذة عنا
BFL (Brands for Less) Group, the leading off-price retailer of fashion and homeware, is based in United Arab Emirates and spread over more than 6 countries in the Middle East and one in Europe. BFL Group introduced its unique off-price business model, Brands for Less, to Lebanon in 1996 and to the UAE in 2000. Brands for Less, offering women’s and men’s fashion from high quality designer brands, all at up to 80% less than the recommended retail price was becoming a trend and was the main factor behind our company's success and expansion. In addition to that, the group exclusively acquired the Tchibo franchise for the MENA region, selling the German brand's homeware and basic apparel at very competitive prices. This has led to enormously expanding within the MENA markets and building our operational hub in the UAE to distribute to the countries we are operating within today. Our continuous thrive to success along with our customers' trust has made us expand our concepts into creating Toys for Less which is mainly an off-price retail concept for buying Toys, kids apparel & costumes at "outlet prices". In addition to these three brands, we are continuously working on expanding our product range to fit BFL Group's "value culture". We have recently acquired the Franchise rights of the Korean brand MUMUSO and are operating it in Lebanon and Malta. We will also add more value brands and concepts to our group in the near future that complements our value business to what provides our customers a rich experience in an "all-in-one" value group. We have big plans to expand and open more stores in the next few years and that’s alongside expanding the reach and success of our Brandsforless e-commerce website. To add it up, being pioneers in the value sector in the Middle East region is something that was collectively built by our top to bottom hierarchical structure of our workplace along with the strategical decisions and day-to-day operational strive to perfection.
- الموقع الإلكتروني
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http://www.bflgroup.ae
رابط خارجي لـ BFL Group
- المجال المهني
- البيع بالتجزئة
- حجم الشركة
- ١٠٠١ - ٥٠٠٠ موظف
- المقر الرئيسي
- Dubai, United Arab Emirates
- النوع
- شركة يملكها عدد قليل من الأشخاص
- تم التأسيس
- 1996
- التخصصات
- Fashion و Retail
المواقع الجغرافية
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رئيسي
احصل على اتجاهات السير
Techno Park, 80794
Dubai، United Arab Emirates 80794، AE
موظفين في BFL Group
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Bappaditya Banerjee
Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product…
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Ankur Srivastava
Application Manager
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Michael Abruzzi
Director of Vendor Relations - BFL Group
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Suvesh Sharma P.
Loss Prevention Specialist , Inventory Controller, Data Analytics
التحديثات
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أعاد BFL Group نشر هذا
Empowering our people to innovate and lead. Our team's contributions have been key to our success, and we're committed to giving them the tools and support to shape our future. With their ideas for what BFL Group could be in 2030, we're excited to start this journey towards a brighter future together. #BFLGroup #Vision2030
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Empowering our people to innovate and lead. Our team's contributions have been key to our success, and we're committed to giving them the tools and support to shape our future. With their ideas for what BFL Group could be in 2030, we're excited to start this journey towards a brighter future together. #BFLGroup #Vision2030
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BFL Group is delighted to announce that our Women-in-Leadership Program has secured a Silver Award at the esteemed Employee Happiness Awards- UAE. This recognition underscores our unwavering commitment to cultivating a culture of gender equity within our organization. The program embodies BFL Group's dedication to ensuring women possess the necessary influence to shape the future of the company. We actively foster an environment where female voices, perspectives, and expertise are embraced and integrated into the core of our decision-making processes. Adding to this celebratory moment, BFL Group's HR Manager, Ghada K., received the "HR Leader of the Year" award. This recognition reflects our dedication to building a thriving and inclusive work environment. We are deeply honored by these recognitions and remain resolute in our commitment to empowering women in leadership roles within BFL Group. #BFLGroup #EHA2024 #employeehappiness2024
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In a world of constant technological change, the father figure provides a vital foundation for navigating the ever-shifting landscape. Happy Father's Day to all the dads who inspire curiosity, resilience, and a lifelong love of learning! مهما تطورت التكنولوجيا، يظل الأب ركيزة أساسية لغرس القيم والمبادئ التي تساعد الأبناء على مواجهة تحديات الحياة المتغيرة. كل عام وجميع الآباء بخير #FathersDay #GenerationalBridge
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Eid al-Adha fills our hearts with joy and our homes with vibrant celebrations. May this holiday be a time for merriment, and expressing gratitude. Eid Mubarak! يملأ عيد الأضحى المبارك قلوبنا بالفرح وبيوتنا بالاحتفالات المفعمة بالحياة. كل عام وأنتم بخير، عيدكم مبارك! #EidAlAdha #EidMubarak
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Our future is growing green! This World Environment Day, we’re celebrating with our littlest environmentalists and showing them the power of planting seeds for a healthier planet. بأيدٍ صغيرة نزرع التغيير! شاهدوا أطفالنا وهم يتعلمون كيفية المساهمة في الحفاظ على كوكبنا. لنحتفل معاً بيوم البيئة العالمي. #WorldEnvironmentDay #Brandsforless #BFLGroup
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Congratulations to Al-Riyadi on securing their second consecutive Lebanese Basketball Championship title! This back-to-back win is a testament to the team's relentless dedication and exceptional skills. We at Brands For Less (BFL) Group are incredibly proud to be a part of this remarkable journey. We would also like to wish Sagesse the best luck in their upcoming games. Al-Riyadi Beirut Club #bflgroup #newpartner #retail #bigwin
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From recruitment revolutionaries to retention strategists, today we celebrate the unseen champions! Happy #InternationalHRDay to all the phenomenal HR professionals who cultivate thriving workplaces and empower our human capital. بمناسبة اليوم العالمي للموارد البشرية، نرفع القبعة لأصحاب الرؤى الذين يصنعون فِرَق عمل قوية. اليوم، نحتفل بالبصمة الخفية التي تصنع فرق العمل المتماسكة! #BFLGroup
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Big discounts, big savings! Shop our 50% off on selected items! Offer valid exclusively in our UAE stores. T&C apply. تخفيضات كبيرة، توفير أكبر! تسوّق منتجاتك المفضّلة بخصم يصل الى 50%! يسري هذا العرض في متاجرنا في الإمارات فقط. تطبّق الشروط والأحكام. #brandsforless #thebigsale #uae #promotion